‘GREY’S ANATOMY’ TRASHES THE OLYMPICS
ABC show is the first program to better NBC’s competing Winter Olympics coverage among total viewers this year.
Davie-Brown Entertainment’s new celebrity-evaluation index for brand marketers and their ad agencies will determine a celebrity’s relevance to a brand’s image and their influence on consumer-buying behavior.
Exclusives
Numbers for the first two nights are strong enough to meet advertiser guarantees and beat the competition in households and 18-49s.
NBC PLANNING TO TAKE ON ‘AMERICAN IDOL’
Network is developing its own talent show based on Europe’s 50-year-old Eurovision Song Contest. Competitors perform original songs.
Ford Motor Co. says new data shows that more Fords than Chevrolets were sold in 2005 so GM ads claiming No. 1 brand are wrong.
Among them, Skeet Ulrich has been tapped to star in CBS’ drama pilot Jericho, from executive producers Ridley and Tony Scott.
It says no, but irritated dealers say the brand is all but gone.
Early reports cards from LPMs in two markets show overall increase in viewing, but lower marks in some time periods and demos.
A push by advertisers aims to create an electronic marketplace for buying and selling time and space with the efficiency of a stock exchange.
NATAS drew plenty of fans to awards at Radio City Music Hall in New York last year, but only 7.6 million viewers on CBS.
DOW CLOSES UP 36, NASDAQ FINISHES UP 6
Stocks rebounded from an earlier decline to post moderate gains Friday as investors looked past a mediocre outlook from Pfizer Inc. and a new record U.S. trade deficit. The major indexes finished the week mixed.
CBS and Warner Bros. executives, meeting in Los Angeles this week to finalize rollout plans for the new CW network, are expected to open the first markets for affiliation pacts within the next two weeks.
Shelly Hirsch leaves presidency of 4Kids Entertainment’s Summit Media Group; Lee Razdin is tapped as replacement.
KDKA, WPXI and WTAE all shelved sweeps stories for the first four weekdays of the February ratings period that began Feb. 2 and were rewarded with a bump in ratings in many news time periods.
Among them: After 24 years, Monica Navarro is moved from 5 p.m. cast to weekends.
