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Audience Segmentation & Optimizing Spot TV
July 28, 2021 @ 1:00 pm - 2:00 pm EDT
Free
How are leading media buying agencies targeting beyond the traditional age/income demographics? How are they targeting buying intent and potential and how are broadcasters helping them reach their prospects more effectively?
Speakers:
Heather Gundry, SVP, Group Director, DentsuX
Jon Camera, VP Northeast, Disney Ad Sales Local
Missy Evenson, VP Sales, Local Media, The E.W. Scripps Company
Will Offeman, Chief Product Officer, WideOrbit
Janet Stilson, Contributing Editor, TVNewsCheck (moderator)
