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Audience Segmentation & Optimizing Spot TV

July 28 @ 1:00 pm - 2:00 pm

Free
How are leading media buying agencies targeting beyond the traditional age/income demographics? How are they targeting buying intent and potential and how are broadcasters helping them reach their prospects more effectively?
Speakers:
Heather Gundry, SVP, Group Director, DentsuX
Jon Camera, VP Northeast, Disney Ad Sales Local
Missy Evenson, VP Sales, Local Media, The E.W. Scripps Company
Will Offeman, Chief Product Officer, WideOrbit
Janet Stilson, Contributing Editor, TVNewsCheck (moderator)

Details

Date:
July 28
Time:
1:00 pm - 2:00 pm
Cost:
Free
Event Category:
Event Tags:
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Website:
https://us02web.zoom.us/webinar/register/WN_KaYOkZgQShSD4oyNK1atlQ

Venue

Zoom Webinar