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Bringing In New Revenue Streams from ATSC 3.0 Infrastructure
January 20, 2022 @ 1:00 pm - 2:00 pm EST
Station groups are sitting on an asset companies would pay billions for: broadcast spectrum. ATSC 3.0 infrastructure will position stations to not just create their own OTT platforms, but also auction off a portion of their spectrum for datacasting needed for smart cities, enhanced GPS, infotainment, autonomous vehicle control, and a host of IoT use cases. LTN Global moderates a discussion on the scope of the new ATSC 3.0 opportunities and how station groups are monetizing their investment.
Speakers:
Mary Crebassa, VP Major Accounts, LTN Global (moderator)
John Hane, President, BitPath
Brett Jenkins, EVP & CTO, Nexstar Media Group
Mark Aitken, SVP Advanced Technology, Sinclair Broadcast Group and President, One Media
Kerry Oslund, VP Strategy & Business Development, The E.W. Scripps Co.
