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Bringing In New Revenue Streams from ATSC 3.0 Infrastructure
January 20, 2022 @ 1:00 pm - 2:00 pm EST
Station groups are sitting on an asset companies would pay billions for: broadcast spectrum. ATSC 3.0 infrastructure will position stations to not just create their own OTT platforms, but also auction off a portion of their spectrum for datacasting needed for smart cities, enhanced GPS, infotainment, autonomous vehicle control, and a host of IoT use cases. LTN Global moderates a discussion on the scope of the new ATSC 3.0 opportunities and how station groups are monetizing their investment.
Mary Crebassa, VP Major Accounts, LTN Global (moderator)
John Hane, President, BitPath
Brett Jenkins, EVP & CTO, Nexstar Media Group
Mark Aitken, SVP Advanced Technology, Sinclair Broadcast Group and President, One Media
Kerry Oslund, VP Strategy & Business Development, The E.W. Scripps Co.