Changes in technology and consumer privacy laws are rewriting the rules of digital advertising and marketing. How can broadcasters capitalize on these changes to create new digital revenue streams? How important will subscription revenue be in the new digital marketplace and how can TV stations use their weather brands to mine that opportunity?

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Speakers

Rodney Thompson
Senior Strategist
The Weather Company, an IBM Business

Rodney Thompson is a Senior Strategist for the Media division at The WeatherCompany, an IBM Business.Bringing more than 30 years of product development experience to the role, Rodney is responsible for developing broadcast and digital products that enable local television broadcasters to engage their audiences through new mediums.

Ethan Dreilinger
Global Client Solutions Engineer
The Weather Company, an IBM Business

Ethan is a leader in applying AI to media workflows to enable unique customer experiences.  His background is built ground up, starting in radio and television learning the content creation side of the business.  For more than 15 years Ethan has worked with some of the largest media brands around the world to bring content to customers – no matter what platform they are using.

Moderator

Kathy Haley
Co-Founder & Publisher
NewsCheckMedia LLC

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