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New jobs posted to TVNewsCheck’s Media Job Center include an opening for a Vice President and General Manager in Nashville. Other existing openings include two maintenance technicians, a multimedia sales manager, a sales manager, business partnerships and development executive, executive producer evenings, assistant news director, three reporters, senior digital content producer and account executive.

Most Americans followed the Lahaina fire on Maui, considered the world’s deadliest wildfire on record, on national news. But for KHON, it was, and still is, very much a local story.

New jobs posted to TVNewsCheck’s Media Job Center include openings for two experienced broadcast maintenance technicians and a multimedia sales manager. Other openings include a sales manager, business partnerships and development executive, executive producer evenings, assistant news director, three reporters, senior digital content producer and account executive.

Making connections and joining groups is easy on LinkedIn and makes your daily feed provocative and educational. So in no particular order, here are some examples posted that are relevant to local TV creative services and marketing folks.

TV stations are finding ways to use social media to engage users with their product and talent. Learn what one station GM says is the most powerful way of using social media right now.

Watch nine TV station news promos that are Promax Gold winners. Find out which station won four gold awards.

Creative services directors and marketing managers at stations owned by Hearst, Nexstar, Scripps, Tegna and Morgan Murphy weigh in on how they’re using social media and the results they see.

Current jobs posted to TVNewsCheck’s Media Job Center include openings for a director of studio and production operations, assistant news director, executive producer, meteorologist, master control operator, multimedia digital sales executive, technical media producer and morning news anchor.

Local TV news marketers may have one of the toughest jobs in television — getting viewers to watch their traditional linear newscasts on their TV channel. What can work and what can be done to stop the drain?

When Cory McRae, creative services director at WXII, Hearst’s NBC affiliate in Winston-Salem, N.C., sat down to write the script celebrating the station’s 70^th anniversary, he had one person in mind. Chris Paul “is an NBA star and a local hero.”

WTLV and WJXX, Tegna’s NBC and ABC affiliates in Jacksonville, Fla., turned to their viewers’ testimonials in a powerful new promotional campaign.

WFVX and WVII, the Fox and ABC affiliates in Bangor, Maine, have been interviewing Maine’s WWII veterans and letting them tell their stories in their own words. “It is our mission to find each one of them willing to tell their story,” says Jayson Maker, the stations’ promotion manager.

KARE, Tegna’s NBC affiliate in Minneapolis, increased its morning news viewers by 90% from Jan. to May 2023. Jim Thomas, KARE’s marketing director, says the reason for KARE 11 Sunrise growth is “not a new formula.”

When WOIO, Gray’s CBS affiliate in Cleveland, launched its OTT desk, little did it know that it would lead to a company-wide initiative at Gray and give WOIO the ability to launch a live 6 p.m. newscast on its Telemundo affiliate WTCL.

Cox-owned WSOC in Charlotte, N.C., began an initiative to address issues that “might not be easy and they might not be the happiest, but it is the right thing to do,” says Deirdre Conley, the station’s creative services director.

Advertising — specifically television, cable, broadcast, CTV, radio, and print — is being quietly reshaped by AI. The most interesting thing about this transformation is that it’s not just about technology; it’s about people, local businesses, and communities. The high costs and logistical complexity involved in advertising on channels like television have, until recently, made them unattainable for small businesses. AI has quietly stepped in to rewrite this narrative — in a very significant way. 

What Happened Now, a daily email newsletter from WEWS Cleveland, “is a daily reminder to thousands of people in northeast Ohio that WEWS does journalism at its highest level,” says Joe Donatelli, the station’s digital director.

Austin is now the second-fastest growing city in the country, and KVUE’s Boomtown project reveals how that growth is affecting housing pricing and its very identity.

Graham Media’s WDIV launched a Help Desk to provide answers to every one of viewers’ questions. “It has been wildly successful so far,” says Stephanie Slagle, the company’s VP and chief innovation officer.

WBAL-TV, WBAL-AM and WIYY-FM in Baltimore are all owned by Hearst. The three properties actively co-promote and provide services to each other where it makes sense.

Troy Poling, a creative services producer for WXYZ Detroit had to edit a promo that had little interesting footage. He decided to “go just a little bit more experimental with it.”

New jobs posted to TVNewsCheck’s Media Job Center include openings for an associate producer, general manager, weather anchor, director of sales, account executive, assistant chief engineer and general sales manager.

This year, Pittsburgh declared homelessness a public health emergency. “This Chronicle episode will focus on the issue of homelessness in Pittsburgh and what our city is doing to improve the situation,” says says Charles W. Wolfertz III, GM of Hearst’s ABC affiliate WTAE.

Rick Lewchuk, former CNN marketing VP, is working with several TV stations to help them with their news marketing. “We talk about focusing on where they need to have growth right now.”