Tegna, NFL Network Now Share Reddit Content

The agreement will let Tegna’s stations source Reddit’s hyperlocal content for their news broadcasts and digital properties.

Reddit, home to many communities with more than 430 million monthly active users, today is partnering with Tagboard to bring Reddit content and conversations to broadcasters including Tegna and the NFL Network.

“In our ongoing transformation of local news, we are constantly seeking out the stories that matter most to our audience,” said Adam Ostrow, Tegna chief digital officer. “Our partnership with Reddit and Tagboard lets our 49 local newsrooms stay attuned to the hyperlocal issues being discussed in their communities, and gives us the ability to develop news content that reflects the most topical online conversations and insights being shared by Redditors.”

Reddit says the partnership marks its first foray into aggregated content sourcing for broadcast, enabling more than 250 of the largest global broadcast entities to leverage the voice and ideas of Redditors for broadcast news, sports television, and entertainment shows.

“Reddit is home to more than 100,000 active communities and a plethora of amazing content and we are thrilled to partner with them as broadcasters are committing more time to sourcing perspectives from online communities to enhance their stories,” said Nathan Peterson, chief revenue officer at Tagboard. “As the premier distributor of Reddit content to broadcast brands, Tagboard is playing an important role ensuring that Reddit content is disseminated more easily to news, sports, and entertainment brands across the globe.”

As of today, Tagboard’s broadcast partners can access Reddit content in formats and packages that help deliver impactful stories. NFL Network and Tegna local news stations have been some of the first broadcast entities to take advantage of the Reddit and Tagboard partnership, with examples ranging from AMA recaps and Photoshop battles, to broadcast features on unique posts and comments from various Reddit communities.

“Our partnership with Tagboard enables Reddit’s unique content to be credited and distributed by television networks around the world for on-air storytelling purposes,” said Alexandra Riccomini, Reddit’s senior director of business development and media partnerships. “We anticipate this partnership will empower broadcasters to share Reddit content regularly while also showcasing Reddit’s power of community and belonging.”


Comments (0)

Leave a Reply