As we head into 2023, Market Share wanted to share one last Happy Holiday promo.
As we head into 2023, I wanted to share one last Happy Holiday promo.
This one is from Bruce Erik Brauer who was SVP of marketing and promotions at ViacomCBS for 11 years before taking a year off last September.
Brauer says this aired as a 60-second and 30-second spot on both CBS’s O&O in New York, WCBS, and the its independent there, WLNY, during holiday promo inventory.
CLICK HERE to see how the promo was made.
In addition, Brauer shared this example of closing credits created last year that ran on WCBS’ newscasts on Christmas Eve, Christmas Day and New Year’s Day to give employees credit and help shorten the producers workload, Brauer says.
CLICK HERE to see how the promo was made.
Happy New Year’s everybody.
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