TV stations can rapidly increase digital video views — and advertising impressions — by adding automated tools that enable meteorologists to easily produce mobile friendly forecasts and schedule them to appear throughout the day, according to a Fireside Chat that took place during TV2025: Monetizing the Future. One TV station expanded mobile video views from 3,000-4,000 per month to 80,000-90,000 per month just 30 days after implementing Max Engage. Newer tools like Weather Insight use AI to target weather to users’ exact location.
Leading technologists from Fox Sports, Colorado Studios, Sinclair Broadcast Group and LiveU will discuss what they’ve learned producing events during the global coronavirus pandemic, and how months of increased remote production are accelerating long term industry trends. Pictured, clockwise from left: Janel Fleming, LiveU director, sports sales; Brad Cheney, VP field operations and engineering, Fox Sports; Don Roberts, VP sports engineering and production systems, Sinclair Broadcast Group; Glen Dickson, contributing editor, TVNewsCheck and the webinar’s moderator; and Phil Garvin, president, Colorado Studios. To join the webinar, please register here.
The coronavirus pandemic, Black Lives Matter protests and economic uncertainties of 2020 have triggered a significant spike in audience engagement and interactivity on TV. Audience polling provides information as well as an outlet for frustrated viewers who want to be heard. It can provide a cost-effective, safe replacement for some man-on-the-street interviews and can provide interactivity during candidate debates being staged without live audiences.
Webinars this week include TVNewsCheck‘s “Data, Performance, Technology: Optimizing Spot TV;” a look at “AI & ML for Media,” from AWS; a webcast on “Building the Modern Control Room” from Black Box; a look at “NextGen Advertising” from Sinclair and One Media; and a webinar from Telos Alliance on the Omnia MPX Node. For a complete list of webinars this week and through summer and fall, including dates, times and registration links, visit TVNewsCheck’s Virtual Events Directory.
TVNewsCheck will consider how news organizations are turning remote production outposts into permanent at-home studios, while Sinclair will present episode two of a series on monetizing NextGen TV. SMPTE has two events this week, MFM continues a series of for-credit sessions for finance managers and SVG presents its annual Sports Content Management conference in virtual form. For more events, plus dates, times and registration links, visit TVNewsCheck’s Virtual Events Directory.
Leading executives in the spot TV advertising ecosystem will talk about ways to entice a larger number of marketers to invest in local TV during a TVNewsCheck webinar on Aug. 6. The event, which will focus on short- and long-term issues facing the industry, will feature (top, l-r): Frank Friedman, E.W. Scripps; Jane Meyerson, ICON International; Joe Cerone, Zenith; (bottom, l-r): Rob Weisbord, Sinclair Broadcast Group; Mark Gorman, Matrix Solutions and Ted Kramer, ProvantageX. Register here.
Sinclair and its One Media sister company will kick off a series of virtual events about monetizing NextGen TV with ATSC 3.0 Monetization 101 on Tuesday at 1 p.m. ET. Vela will focus on Advances in Compliance Monitoring Tuesday and Wednesday at varying times. Ross Live considers Esports Arena Production on Tuesday. In the LAWO Lounge, Audio Mixing in the Hands of Automated TV Production will be playing July 8 at two different times. For TVNewsCheck’s full listing of virtual events this week and into the fall and winter, visit the Virtual Events Directory.
U.S. President Donald Trump and the Republican National Committee (RNC) raised $74 million in May, Trump’s re-election campaign announced on Saturday, short of Democratic presidential candidate Joe Biden’s haul of for the month.
On this week’s Talking TV, Michael Depp and Harry Jessell unpack E.W. Scripps’ efforts at company-wide diversity and inclusion within its ranks and on its air. Jessell previews Nexstar’s use of rhetoricians to ensure objectivity in its forthcoming national newscast.
Legendary Sioux City, Iowa, broadcast executive William F. “Bill” Turner, best known for ushering in the golden age of television news as the general manager for both KCAU and KTIV for much of 1970s and 1980s, died June 16 at the age of 90.
Robert Thomas “Bob” Sutton, a programmer and broadcast TV executive who then transitioned to such cable networks as Home Shopping Network and Golf Channel, died on June 7 at age 80.
Wall Street was stuck in neutral Thursday. The S&P 500 edged up by 0.1% after flip-flopping repeatedly between small gains and losses through the day. Earlier, stocks slipped in European and Asian markets, while Treasury yields faded in another sign of increased caution.
The $15 million advertising effort will target six fall battlegrounds, all states that President Trump carried in 2016.
YouTube is experimenting with new ways to make video ads actionable, drive leads to increase performance, and automate content delivery across the platform. Alphabet and Google CEO Sundar Pichai mentioned YouTube’s direct-response business during the company’s 1Q earnings call in April, saying it has been a profitable focus for the company. Advertisers requested the support.
The head of the NAB Leadership Foundation is tapped to head the association’s internal efforts to further equity and inclusion at all levels of the organization and elevate NAB’s external role as a resource to NAB member companies in their efforts to increase and promote industry diversity.
The first phases of dynamic, addressable advertising trials include participation from Fox, ViacomCBS, NBCUniversal, Scripps, AMC Networks, Disney Media Networks, Discovery, Hearst Television and WarnerMedia.
KC Sullivan is tapped to head the new global division. Andrew Mortimer will oversee the global partnerships team, while Max Raven will lead the global news advertising team.
Many broadcasters are now reassessing diversity and inclusion in their operations following the wave of U.S. protests against racial injustice. The E.W. Scripps Co. started its own top-to-bottom initiative two years ago. Above, WXYZ Detroit Anchor Glenda Lewis at Campus Martius Park in Detroit with a “7 In Your Neighborhood’ community segment.
Wall Street dipped Wednesday after trending upward earlier in the week amid hopes that the worst of the recession may have already passed, and a worldwide rally on Tuesday carried the S&P 500 back to within 8% of its record. But rising levels of coronavirus infections in several hotspots around the world is also raising concerns that all the improvements could get upended.
Stocks rallied worldwide Tuesday on hopes for a coming economic recovery. The S&P 500 climbed 1.9% for its third straight gain, bringing it back within 8% of its record set in February. Gains have built in recent weeks as reports bolster investor expectations that the worst of the downturn may have already passed.
The S&P 500 climbed 0.8% following the latest day of big swings in global markets, as a remarkable, weekslong rally shows some cracks. Worries are rising that additional waves of coronavirus infections could derail the swift economic recovery that Wall Street had seemed so sure was on the way just a week ago.
It promotes Mike Lee to VP-GM of its KWKT-KYLE Waco-Temple-Bryan, and chooses Mark Garcia to succeed Lee as leader of KMID Midland.
The new agreement allows advertisers and agencies easy access to Nexstar’s digital audience of 106 million monthly uniques and the broadcast industry’s widest reach of 63% of U.S. TV households gives them the ability to send orders electronically directly in their Strata workflow.
Two veteran executives with contrasting styles are launching Quibi, an on-the-go streaming service, during a pandemic. Its success hinges, in part, on whether the duo can overcome their sometimes clashing styles and leverage their more than 80 years of combined business experience. At its current pace, Quibi will sign up fewer than two million paying subscribers by the end of the app’s first year, a person familiar with its operations said, well under its original target of 7.4 million.
New jobs posted to TVNewsCheck’s Media Job Center include openings in Richmond and Memphis for a senior sales account exec and a technical media producer, which combines the roles of a traditional newscast director and master control operator.
With the coronavirus pandemic spurring chaos across the U.S. economy, some of the TV networks’ best-known ambassadors to the advertising industry were called upon in recent weeks to speak with members of the Association of National Advertisers, an influential industry group representing 1600 companies that spend more than $400 billion each year on advertising and marketing. The big question: Can you help us?
In the throes of a pandemic, national television advertising revenues are expected to drop 13.2% this year and recover by 4.3% in 2021 according to a new forecast from major media buyer Magna Global. Even with heavy political spending in a presidential year, local TV is expected to be down 2.4% for 2020. After the election, a 14.5% drop in 2021 is expected. Core revenue for local TV is seen edging up 0.1% in 2021.