Promotion

The Situation Room supervising producer Tim Carter has been named executive producer of CNN Newsroom with Jim Acosta, which airs Saturdays and Sundays on CNN. Carter, who has worked on The Situation Room with Wolf Blitzer team for the past five years, will remain based in CNN’s Washington, D.C., bureau in his new role, which he steps into next month.

More marketers are using addressable advertising, according to a new survey for the Go Addressable industry initiative conducted by Advertiser Perceptions. The survey found that 73% of markets are using addressable advertising, up 16% from a similar survey conducted years ago that found 63% using addressable advertising.

NBC’s Today has introduced new motion graphics that embrace the show’s sunrise and build upon recent changes at Nightly News. Debuting with the Monday, July 31, edition of Today, the design pays homage to the program’s iconic sunrise logo, with its arcs and curves integrated throughout the broadcast design package.

Local TV news marketers may have one of the toughest jobs in television — getting viewers to watch their traditional linear newscasts on their TV channel. What can work and what can be done to stop the drain?

When Cory McRae, creative services director at WXII, Hearst’s NBC affiliate in Winston-Salem, N.C., sat down to write the script celebrating the station’s 70^th anniversary, he had one person in mind. Chris Paul “is an NBA star and a local hero.”

WTLV and WJXX, Tegna’s NBC and ABC affiliates in Jacksonville, Fla., turned to their viewers’ testimonials in a powerful new promotional campaign.

The public service announcements are recorded in NAB’s state-of-the-art studio.

Newswire launched two tools Tuesday based on artificial intelligence to help marketers, copywriters, and content creators craft and optimize press releases and other content. Almee, an artificial intelligence (AI) writing assistant and recommendation engine, allows users to answer a short questionnaire to generate a press release. Users also can submit text of their own for the technology to review and improve.

WFVX and WVII, the Fox and ABC affiliates in Bangor, Maine, have been interviewing Maine’s WWII veterans and letting them tell their stories in their own words. “It is our mission to find each one of them willing to tell their story,” says Jayson Maker, the stations’ promotion manager.

KARE, Tegna’s NBC affiliate in Minneapolis, increased its morning news viewers by 90% from Jan. to May 2023. Jim Thomas, KARE’s marketing director, says the reason for KARE 11 Sunrise growth is “not a new formula.”

He joins from HBO Max to fill a new position shaping and executing Sinclair’s growth and engagement strategy for social media and digital content initiatives.

Cox-owned WSOC in Charlotte, N.C., began an initiative to address issues that “might not be easy and they might not be the happiest, but it is the right thing to do,” says Deirdre Conley, the station’s creative services director.

What Happened Now, a daily email newsletter from WEWS Cleveland, “is a daily reminder to thousands of people in northeast Ohio that WEWS does journalism at its highest level,” says Joe Donatelli, the station’s digital director.

Morgan Murphy Media has renamed and rebranded its ABC affiliates in Yakima and Tri-Cities, Wash., as Apple Valley News Now. The website has also rebranded and will now be known as applevalleynewsnow.com.

Graham Media’s WDIV launched a Help Desk to provide answers to every one of viewers’ questions. “It has been wildly successful so far,” says Stephanie Slagle, the company’s VP and chief innovation officer.

The former head of global communications for Walt Disney Co., Zenia Mucha, who also has experience in politics, will take over communications at social video platform TikTok.