Level 77 Music Acquires eGG Music Catalog

Less than two years after its founding, production music provider Level 77 Music has purchased the catalog of Minneapolis-based advertising music house eGG Music.

Tracks from the eGG catalog have been featured in placements worldwide, promoting brands including Microsoft, Ralph Lauren, Target, Chevrolet, Motorola and many others.

Patrick Avard, Level 77 owner and founder, said: “We burst onto the scene in 2021 — we came out of nowhere — so for us as a newer company still ramping up, we felt that the acquisition of the prestigious eGG catalog would instantly elevate our profile. The music from the eGG catalog gives us immediate credibility with the advertising industry and major brands. Eric Fawcett and John Hermanson, eGG’s Co-Founders, have developed really great and durable key relationships worldwide. We love these guys and we’re thrilled that they’ve agreed to remain onboard with us at Level 77 as Creative Consultants for the next two years. We can closely collaborate with them on any projects that come along, and we can learn from their history of success in the advertising music world. Our plan is to grow, nurture and cultivate their existing catalog, which is comprised of about 2,000 tracks. By blending the eGG catalog with our Level 77 catalog, we can now offer our clients well over 9,000 tracks of truly stellar music!”

Eric Fawcett, eGG Music co-founder, said: “John and I went through a three-year process in finding the right buyer. We were looking for a company that could see future potential in our catalog. Patrick said he was interested in seeing how his company could synergize it with what he and his team were doing. The Level 77 emphasis wasn’t only on the financials, but rather on how they thought they could move the music forward.

“When we made our deal with Patrick, he didn’t just say, ‘thanks for the catalog, goodbye.’ He asked us ‘will you guys stay and consult with us for a while?”  John and I knew we wanted to commit to the catalog that we built and love, so we are basically on the Level 77 team now as consultants for the next two years. It will be great fun for us to be collaborating on the eGG catalog once again.”

Longtime music industry veteran Jonathan Firstenberg, founder of the New York City-based 3 Ear Music Group, negotiated the deal between Level 77 and eGG Music. 3 Ear Music Group is a global marketplace for buyers and sellers of curated music.

eGG Music was launched in Minneapolis in 2011, by Executive Producer Eric Fawcett and Creative Director John Hermanson as an original music production company that serviced major brands across the country.

eGG’s roster of clients have included: Arby’s, Avon Cosmetics, Benjamin Moore, Best Buy, Betty Crocker, Blue Cross + Blue Shield, Chevrolet, Chevy Malibu, CVS, Dunkin Donuts, Folgers, General Mills, Kellogg’s, KMart, Little Caesars Pizza, Macy’s, Mattel, Microsoft, Motorola, Nike, Office Max, Pandora, Payless, Sam Adams Beer, Sealy, Subaru, Tommy Hilfiger, United Healthcare, USA Basketball, USA Swimming, US Bank, Volkswagen, Volvo and Weight Watchers.