Sinclair Partners With GTG Network For Fan Engagement

Sports gamification and content provider GTG Network today announced a wide-ranging partnership with Sinclair Broadcast Group for a new and unique integrated direct-to-consumer platform, Game Center, which offers a personalized and interactive fan experience with gamification elements to increase viewer engagement by creating virtual fandoms, social communities and more.

Game Center is available on 79 of Sinclair’s station websites. For a full list visit https://sbgi.net/interactivity/free-to-play/

The Game Center’s arcade comprises 30 unique games across sport, word and number puzzles, trivia, cards + casino and more. “This compilation of games ensures there is a gamification offering for all demographics and interests and provides a diverse and powerful offering for Sinclair’s users.”

Additionally, GTG Network has embedded “quick play” arcade games throughout the network of Sinclair websites designed to enhance the quality of the user experience and to create awareness of the new platform. Users can then login to continue their gameplay for a chance to win thousands in prizes.

Game Center provides Sinclair sponsors with unique opportunities for integration, GTG said.

Nathan Rothschild, GTG Network CEO, said: “GTG’s partnership with Sinclair represents an exciting opportunity to showcase the depth and diversity of our gamification offerings to a vast audience. With the launch of the Game Center, we look forward to delivering immersive experiences that will transcend demographics and foster lasting connections across Sinclair’s vast community.”

J.R. McCabe, Sinclair’s chief business officer, consumer products, added: “We partnered with GTG to bring unparalleled gaming experiences to our passionate, digital audiences. GTG has a proven track record of creating engaging, high-quality games that not only entertain, but draw our site visitors back time and again and encourage them to invite their friends to play too.”