Syndicator TVS Marks Its 33rd Anniversary

Starting with a single weekly series, the Television Syndication Co. has grown to a distributor of a broad range of programming to domestic, international and in-flight markets. Above, the TVS team (l-r): Brooke Smith, syndication sales executive; Barbara DeMaio, operations manager; Mary Joyce, international sales executive/acquisitions; Cassie M. Yde, president; and Lisa Romine, syndication sales executive. (Photo by Raymond Sherman)

The Television Syndication Co. (TVS), launched in 1989 with a single weekly travel series, celebrates its 33rd year in business this month.

With a slate of nine series and a variety of specials, TVS now syndicates and distributes programming in the U.S., internationally and to the in-flight market.

The company has survived in the continually changing, highly competitive syndicated program industry with a combination of successful shows and solid client relationships.

“Longevity in this business can be daunting, but TVS has found the right formula working alongside long-time clients and representing outstanding shows,” says Cassie Yde, who founded the company with her husband and, following his death in 2006, took the helm as president.

Small Town Big Deal co-hosts Rodney Miller and Jann Carl.

TVS series in syndication include Small Town Big Deal, RaceWeek, Sports Stars of Tomorrow, Laura McKenzie’s Traveler, Street Magic, Ron Hazelton’s House Calls, E/I series Elizabeth Stanton’s Great Big World, What’s Next! (Florida markets only) and, new for the 2022-23 season, Everyday Heroes, a 12-month special TV package.

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Syndicated specials include Growing Bolder’s National Senior Games 2023; a summer run of Pets Welcome Here and Christmas Across America: A Small Town Big Deal Celebration.

“Working with the TVS team over the past 10 years has been a complete joy,” says Kevin Welk, president of GameDay Productions. “They are great ‘relationship people’ who understand our programming and how it best fits the wants and needs of our TV station partners. The syndication business today demands creativity, flexibility and persistence, all characteristics that describe TVS’ approach.”

Rodney Miller, creator and co-host of Small Town Big Deal says: “Cassie and the team at TVS are exceptional. No one, including Jann and I, thought we could ever be cleared in so many markets and so quickly. They have been our syndicator since 2015 and we are more than pleased. Even other syndicators are amazed at their success. Co-host Jann Carl adds: “They have great relationships, and choosing them for our syndicator has been one of the best decisions we’ve made as we continue the journey with our show.”

Long term relationships with producers and a knowledgeable team have been keys to the company’s success, according to Yde.

“As important as it is to have quality programming, we value the working relationships we have built with our producers,” she says, “and the TVS team, comprised of all women, are a crucial asset to the success TVS enjoys today.”

TVS programs available for cash licensing to International, US cable, digital and in-flight entertainment include lifestyle, travel/adventure, documentaries, children’s educational, sports, and movies.


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