Amagi Introduces Next-Gen Channel Origination Via CloudPort, Enhances Monetization With ThunderStorm SSAI

Amagi, a global provider of  cloud-based SaaS technology for broadcast and connected TV today announced a strong surge in its customer deployments of broadcast and FAST channels on Google Cloud. Its channel growth of over 30% on Google Cloud in the last six months “underscores Amagi’s steadfast commitment to providing its customers with cutting-edge and cost-efficient cloud-native technology, and a seamless experience to manage their digital linear and broadcast workflows,” the company said.

Witnessing a consistent demand for digital linear channels deployed on Google Cloud, Amagi has recorded approximately 30% month-on-month (MoM) increase in hours of viewing (HOV) and a parallel increase in ad impressions over the last six months using the Amagi CloudPort playout and ThunderStorm monetization software. This growth, it says,  “reaffirms the continuing market traction for the combined cloud solutions from Amagi and Google Cloud to reshape the cloud broadcast and streaming landscape.”

Srinivasan KA, Amagi co-founder and chief revenue officer, said: “Amagi’s collaboration with Google Cloud reinforces our vision to provide pioneering cloud solutions to the broadcasting and streaming industry. With Google Cloud’s robust cloud infrastructure, we’re now able to offer a full range of broadcast-grade advanced playout features tailored not just for FAST content consumption, but also for traditional cable. Additionally, with access to advanced ad formats and rich analytics capabilities, we empower content owners to optimize their content delivery and monetization strategies. With Google Cloud, Amagi is driving innovation in cloud-based broadcasting, while ensuring high broadcast-grade quality at very competitive costs.”

Amagi will be exhibiting at the NAB Show in Las Vegas (April 14-17), Booth W2120.