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IBC 2022: Ad Insertion Platform Showcases Latest Innovations In Server-Side Ad Insertion

By TVNewsCheck Staff | August 31, 2022 | 2:15 p.m. ET.

Ad Insertion Platform (AIP) is highlighting its full range of capabilities for helping broadcasters, operators, rightsholders and content owners seamlessly deliver ad-supported video content to multiple platforms at IBC 2022, the company said. AIP is demonstrating its DAIConnect platform as a comprehensive solution for managing server-side ad insertions (SSAI) for live and on-demand content.

The patented technology enables dynamic and personalized insertion of video advertising via HLS and MPEG-DASH protocols, “guaranteeing a best-in-class end-user experience without buffering or latency issues,” the company said in a statement. The platform includes multi-purpose, fully integrated components, including:

  • Ad Break Composer for creating, editing and applying rules for each ad break and each user based on multiple parameters.
  • DAI Manifest Manipulator to manipulate and manage the HLS or MPEG-DASH manifest for each user to enable one-to-one targeting ad insertion as well as provide a monitoring interface for quality control
  • DAI Optimizer to optimize the monetization of the created ad inventory across AIP’s ad network.
  • DAI Insights for storing, analyzing and processing data coming from AdTech components or the video delivery part.

“Media and content organizations are facing unprecedented pressures to generate ad monetization and identify effective SSAI solutions across a growing number of platforms to meet the exploding global demand for content,” said Laurent Potesta, CEO, Ad Insertion Platform. “The DAIConnect platform is an ideal foundation for creating premium video and CTV ad inventory and bridging the gap between linear, digital TV, the video delivery infrastructure and AdTech components – ultimately delivering a comprehensive monetization solution.”

The DAIConnect platform has been successfully deployed in a diverse range of customer applications since launching in 2017, including Molotov TV (Now Fubo TV), RMB, TVup Media, EBU for example.

Ad Insertion Platform will be found at Stand 5.C49 at IBC.

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bedolaga says:

February 9, 2023 at 5:47 am

Yes, this is all good, but the problem is that their technology is not so innovative, because they use outdated servers, while you can use new and innovative ones, such as introserv.com, to guarantee the security of the data that is stored in their system. The main advantage is that they know thoroughly the market and the technologies they represent. As a systems integration company, faced with a typical set of consumer problems from personal experience, the specialists of the company had to study the issue from scratch, which eventually led to the choice of a new vector of development. This is the reason for their success and so much innovation.