IBC: Mobius Labs Introducing Visual DNA

At IBC 2022 (RAI, Amsterdam, Sept. 9-12, booth 5.D55), Mobius Labs, a developer of next-generation AI-powered metadata technology, will unveil Visual DNA, a new AI-based system that it says “is set to transform the way the broadcast industry manages video ingest, image tagging, search and archive.”

Visual DNA ushers in a new generation of AI-powered solutions for “ultra-fast” analysis and creation of descriptive metadata from video content, providing broadcasters and other content owners with what Mobius Labs calls “a range of intuitive new ways to search, discover and analyze video assets with the innovative ability to completely re-index their libraries without the need to return to original footage.”

By creating an ultra-compact description of video frames (around 10,000 times smaller than the corresponding 4k video content) at lightning speed, one hour of video content requires just 10MB of Visual DNA metadata storage and can be re-indexed in less than one second.

Visual DNA also unlocks a host of additional new benefits not previously available with traditional metadata, the company says. This includes natural language customizable tags and facial recognition based on expressions rather than 6 or 7 over-simplified emotions.

Compatible with existing MAMs or DAMs in the cloud or on-premise, the new software is capable of intelligently searching archive video that was poorly tagged or has no metadata so that content libraries can always be kept fresh and relevant.

“Many media and broadcasting companies around the world are already leveraging AI metadata technology to streamline their workflows and productively manage their content archives,” said Appu Shaji, Mobius Labs CEO and chief scientist. “We’re proud to be a leading this transformation and are looking forward to showing how broadcasters and other content owners can benefit from this new technology.”