IBC: New Veset Nimbus Feature Expands Prospects For Live-Ad Insertion

Veset, developer of Veset Nimbus, an SaaS platform for broadcasters, media content owners and service providers, has announced its new seamless ad-insertion feature for live and premium feeds. The new feature is being launched at IBC (Sept. 15-18, RAI Amsterdam, Hall 5, Stand B.10).

The latest ad-insertion feature lets Veset Nimbus users serve ads that sit alongside the live feed, without taking the viewer away from the main content. These insertions will be introduced server-side, providing an engaging and personalized approach to live advertising without interrupting or hiding the live feed.

Veset says its Nimbus’ re-imagined ad technology, is “ideal for premium live events, ads can be received live and inserted by the operator in one click. Live programming is then squeezed to display the ads live, picture-in-picture. The technology enables ads to be delivered in a range of displays from multi-layered or tiled to a sliced format for an optimal personalized experience.”