IBC: VisualOn To Showcase Universal Content-Adaptive Encoding Solution

Bandwidth usage and costs are skyrocketing, impacting video profitability for service providers. At IBC (Sept. 15-18, RAI Amsterdam), VisualOn will unveil its “industry-first” universal content-adaptive encoding (CAE) solution, the VisualOn Optimizer. The company says the new solution enables service providers to reduce streaming costs while enhancing viewing experiences without ever touching their existing infrastructures.

VisualOn Optimizer “is the industry’s first universal CAE solution to offer unparalleled performance and seamless integration with existing encoding and delivery systems.”

The AI-enhanced solution uses an innovative real-time, continuous CAE approach to analyze live and VOD content, determining the best transcoder settings for outstanding video quality and lower bitrates. Using the Optimizer, service providers can reduce bitrates by an average of 40% and up to 70% to improve video service bandwidth, storage costs, service scalability, user experience, and energy savings.

The Optimizer has undergone extensive benchmarking with global service providers, showing consistent results.

VisualOn will join other industry experts on the IBC2023 panel “The Technical Challenges of Live Streaming” taking place on Sept. 15 at 3:30 p.m. at the IBC Content Everywhere stage. The panel session will discuss different approaches to delivering scalable and reliable low-latency live streaming and address the emerging opportunities for the application of AI and machine learning.