IBC: Vivaro Media Launches Platform For Procuring Live Sports Broadcasts On-Demand

Vivaro Media, a provider of global video transport solutions, has launched its on-demand procurement platform FLOW “to simplify and accelerate how content providers and broadcasters connect and deliver live video content,” the company said in a press release. “FLOW transforms the booking of live sporting events with an automated online ‘click-to-content’ experience,” the statement said. “This enables content providers to rapidly monetize content to a global customer base of broadcasters, while enabling broadcasters to move with greater agility when procuring and managing their live video transmissions.”

Content providers now have a new way to distribute their content globally to multiple rights-holder broadcasters at the same time, the company observed about its new product. Content consumers can use a drag and drop interface that allows them to configure and control the technical aspects of live video distribution. The platform enables broadcasters to schedule live events in a simple workflow and select the technical preferences in which they would like to receive the signals. The automated platform puts users in control of their live transmissions and brings a user-centric approach to the broadcast and media industry. All Vivaro customers will have access to FLOW and can procure live content from across the globe 24/7.

“FLOW has been developed to offer a friction-free experience and empower content consumers to have full control of their live transmissions by eliminating emails and calls to create a booking. This is a massive breakthrough for the industry. We’ve made procuring and managing live content as simple and convenient as booking a hotel room or buying an airplane ticket online,” said Daniel Gonzalez, CEO of Vivaro Media. “FLOW provides a central digital hub for sports federations, sports marketing agencies and producers to distribute live video content. At the same time, broadcasters can move quickly to deliver on-demand content and serve local audiences.”

The company said that, with FLOW, content providers can quickly and easily distribute live video events to content consumers over fiber and public internet, with added reliability, security, and cost-efficiency. The platform has been built as a high-availability application with no single point of failure. It has multiple layers of redundancy that ensure maximum uptime. FLOW has been integrated into Vivaro’s international Video Network with 24/7/365 monitoring via its global Network Management Center.

“FLOW is scalable and resilient. The platform is ready to grow with more content providers and broadcasters signing up and experiencing a new way to distribute live events. FLOW is disrupting legacy procurement models, giving broadcasters greater choice, while creating new monetization opportunities,” said Carlos Jurado, senior director for sales engineering and operations at Vivaro Media. “FLOW makes the future of live broadcasting simple and seamless.”

Content providers and broadcasters can join the FLOW ecosystem today.