Mediagenix Acquires Media Program Management Solution, Expands Footprint In North America

Mediagenix, a global provider of content life cycle solutions, acquired a media program management solution, adding 55 new customers and 11 employees from its strategic partner. The company also announced its market expansion, appointing a U.S. headquarters in Miami and opening a new office in Denver. Both offices will manage client relations and support for its growing roster of customers across North America and Latin America.

The newly acquired technology was created by Mediagenix and introduced into the U.S. market nearly two decades ago via its strategic partner, offering the broadcast TV marketplace a way to manage content across channels and platforms, from production and acquisition through rights, scheduling, and transmission. According to the company, “although it has been the cable and TV industry’s media program management solution of record, it lacked automation.”

Mediagenix said it plans to expand U.S. operations while providing its newly acquired customers with direct access to automation for optimizing content and scheduling strategies while automating free ad-supported streaming TV (FAST) and video-on-demand (VOD) implementations.

“With this strategic acquisition and market expansion, Mediagenix plans to fill the growing void in the US broadcast industry: true automation,” said Emmanuel Müller, Mediagenix managing director. “The acquisition of this reference technology anchors our position as a leading provider of content strategy and scheduling solutions worldwide, allowing us to directly engage with broadcast and cable networks looking to expand and monetize offerings in FAST and VOD. This is another step in our global product evolution as we continue to roll out streaming content and advertising management solutions in local markets around the world.”

Mediagenix will be at NAB Show 2024 in Las Vegas, April 14-17, at Booth W2066. To schedule a meeting at NAB Show, click here.