NAB Show: AP Storytelling Story-Centric News Production Solution To Be Rolled Out

The Associated Press Workflow Solutions team is introducing the next generation of story-centric news production solutions at the NAB Show in Las Vegas (April 14-17).

AP Storytelling follows the story journey from discovery to editorial planning, content creation and publication of the final product on-air, online or on social media.

Storytelling will help journalists strengthen collaboration, boost productivity and empower content creators across all platforms. The new solution, from the team that’s behind AP ENPS and Playbook, AP Storytelling “is designed to seamlessly integrate all aspects of the journalistic process. This solution offers unified, AI-enhanced workflows that enable your team to create and share content with unparalleled ease and efficiency. AP Storytelling is powerful software designed to transform news production by removing barriers, fostering collaboration, and redefining the essence of story creation in the digital age,” AP says.

Brian Doyle, APs director of product management for workflow solutions, says: “Today, journalists first have to decide the story’s publication point in order to decide where to start creating it, and once the journey starts, there are almost no points of integration between these parallel paths. For journalists responsible for re-versioning stories across traditional and digital platforms, this means lots of inefficient manual steps that slow down the whole process. With AP Storytelling, it’s going to be easier than ever before to create once, and publish everywhere, enabling journalists to craft rich and engaging stories that help them better inform the communities they serve.”

AP says Storytelling “delivers a suite of innovative features within a secure, cost-effective and flexible platform. A single, cohesive system integrates all aspects of the editorial process while facilitating seamless multi-platform publishing. Advanced AI used for summarizing and not generating content, automates routine tasks, allowing journalists to concentrate on crafting compelling narratives. This browser-based platform simplifies editorial planning and story management, allows users to work anywhere on any device, and fosters creative freedom.

“Joined together as part of a unified, flexible deployment platform, AP Storytelling substantially augments the production and planning capabilities that exist today in ENPS and Playbook. Current AP Workflow Solutions customers will be able to realize various benefits from AP Storytelling.

“AP Storytelling is a workspace that supports and enhances the capabilities of every content creator, allowing users to tell outstanding stories on every platform with ease. Security and hardware flexibility are at the forefront: whether operations are on-premises, entirely in the cloud or a hybrid, AP Storytelling together with ENPS addresses latency, cybersecurity and data-processing concerns.”

AP Storytelling will be demonstrated to visitors at the Associated Press booth SL2105 and in webinars and meetings after the event.