NAB Show: Newsmax Extends Relationship With 24i To Rapidly Launch Premium Subscription-Based App

Video streaming platform 24i says its 24i Video Cloud for OTT service providers is powering the new Newsmax+ subscription service, which features breaking news and analysis with the latest on politics, finance, and health, plus its archive of documentaries, as seen on its cable network, Newsmax. 24i’s streaming platform is streamlining the management of the direct-to-consumer premium app, from video storage and delivery to user experience management, while featuring a library with a personalized touch.

24i transformed the Newsmax app to offer the premium subscription experience for the main Newsmax channel and Newsmax2, its free streaming channel. The new app was available for download within weeks of its launch last November, rather than the months many apps
take to develop, 24i said. The 24i Video Cloud end-to-end video delivery platform and its partner ecosystem that includes pre-integrations with subscription management, analytics and customer support “significantly enhanced the go-to-market timelines for Newsmax,” the company said.

Lokesh Tiwari, Newsmax chief information officer, said: “24i has continuously delivered on its promise of creating positive video experiences that help us stay highly competitive in a crowded streaming video space,” said. “The company has proven its ability to easily enhance app features and scale without needing us to maintain in-house staff. Since launching late last year, Newsmax+ has attracted more than 225,000 paying subscribers. It’s easy to say that 24i has become an essential technology partner for Newsmax.”

24i Video Cloud features a modular set of components that delivers scalable and customizable OTT and Pay TV consumer offerings that can be modified in real time without the need for coding. It combines advanced content and metadata management, AI-powered personalization, and flexible business model APIs for an enhanced and more secure user experience, resulting in sustainable viewer stickiness. The Newsmax app with access to Newsmax+ is available on all major TV app stores and mobile devices.

David Brown, 24i CTO, said: “Our long-term collaboration with Newsmax is a testament to how we help streaming companies grow and extend their brand with direct-to-consumer revenue models. The interoperability of our streaming platform modules and easy-to-use
APIs are key to speed deployment timelines while delivering a top-quality service that is simple to maintain.”

24i is demonstrating 24i Video Cloud for OTT and Pay TV service providers at the NAB Show 2024.