NAB Show: Spideo And OTTera New Collaboration Elevating Personalization

Drawing from years of cooperation with video platforms including Sky, Canal+, Altice and Claro, Spideo’s new product is guided by a key principle: “In the entertainment world, explanations matter as much as recommendations. Spideo’s technology provides insights into the rationale behind artificial intelligence using semantics and natural language to ensure that content suggestions are constantly explainable, trustworthy and personally relevant.”

OTTera will use Spideo to cover a variety of use cases:

• Improve the discoverability of titles among on-demand catalogs
• Qualify viewers according to their moods and build clusters of audiences that share common topics of interest
• Automate the creation of relevant channels for qualified audiences

Craig McEldowney, OTTera CTO and co-founder, said: “Spideo has established themselves as a trusted resource with many large publishers and organizations relying on their semantic enrichment and categorization services to help characterize their libraries. This makes for an exciting intersection point with OTTera. This collaboration will help brands to surface their content in engaging ways, via our OTT applications and FAST channels, and offer operational efficiencies to some of the resource intensive tasks of curating, categorizing, and strategically positioning content.”

Thibault Dorso, SPIDEO chief revenue officer: said: “OTTera’s positioning as a partner, from content distribution to monetization, is a fantastic opportunity for Spideo to demonstrate our ability to create value at every step of the value chain, from content to audience management.”