NAB Show: Debuts Partner Program Launch, a wholly-owned subsidiary of IEX Group, has launched a strategic partner program aimed at building an intelligent cloud networking ecosystem for customers in the broadcast, media and entertainment industry. The Federated Partner Program brings technology partners, systems integrators and public clouds together with to help customers bring their on-prem networks to the cloud. will share details of the Federated Partner Program at the NAB Show in Las Vegas (April 14-17), Booth W4429, where the first-time exhibitor will also demonstrate interoperable cloud networking workflows featuring cloudSwXtch and partner solutions at Booth.

cloudSwXtch is an intelligent media network for all major public clouds that helps media businesses “seamlessly extend on-prem systems to the cloud and create a unified broadcast network. cloudSwXtch provides an adaptable, reliable, agile and flexible technology foundation for partners to integrate with or develop applications on, making it simpler to build best-of-breed solutions in the cloud with exact parallels to how on-prem systems and workflows operate. That includes access to new clouds and capabilities, as cloudSwXtch delivers high-performance network features that are otherwise missing from cloud networks,” the company said.

Brent Yates, CEO,, said: “cloudSwXtch presents exceptionally well as core infrastructure for a cloud networking ecosystem. As the network switch, cloudSwXtch moves packets between sources and destinations. Within that infrastructure we bring technologies together including multicast, PTP, JPEG-XS and lossless UDP that connect media workloads and allow processes to work with great efficacy. Our capabilities offer a compelling value proposition for cloud innovators seeking to become part of a reliable cloud networking infrastructure that helps them realize the full potential of their solutions in the cloud.”

The Federated Partner Program offers an array of benefits that correlate with cloud networking expertise, technological advantages and market expansion opportunities, including:

Capacity — Each partner welcomed into the program is considered invaluable to the sales ecosystem and go-to-market strategy, and honors this by limiting partner program membership to a select set of excellent companies.

Competency — Partner relations are strengthened through enhanced sales online training offerings that help partners invest in building effective and rewarding solutions around cloudSwXtch.


Engagement — amplifies partner engagement through a partner portal that offers self-service, lead sharing and deal registration opportunities, driving stronger engagement with sales teams and solutions architects.

Profitability — The Federated Partner Program has been modeled to promote partner profitability options.

Frank Hermann, CEO of system integrator partner netorium, said: “At netorium, we’re committed to providing optimal solutions for our customers and seek to stay on the forefront of technology. We’re pleased to partner with to further enhance our offerings and ability to serve customers while helping them overcome the challenges of migrating to the cloud.”

All partners will have a branded presence in a dedicated section of the booth, including technology partners, systems integrators, and all four major cloud networks. will also have a presence in select partner booths and elsewhere on the NAB 2024 exhibit floor, including the Connect Zone (W3943) powered by Diversified, one of’s approved systems integration partners.


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