NBCU Sets Dates for Annual One24 & Upfront Events

Today, NBCUniversal announced the dates and locations of the company’s two marquee events, One24 and Upfront. Together, these industry events “will demonstrate the technological advancements that power NBCUniversal’s premium content as well as the celebrated IP and iconic talent that bring inspiring stories to life every day from across the company’s vast portfolio,” the company said.

On Wednesday, March 20, NBCUniversal will host the fourth annual technology conference, One24, at 30 Rock’s Studio 8H, home of Saturday Night Live, to reveal NBCUniversal’s latest capabilities in automation, data, ad innovations, and measurement. Then, on Monday, May 13, the company will return to Radio City Music Hall for its annual upfront presentation, celebrating what’s to come in entertainment, news, live sports and events, scripted programming and more.

The event will be followed by a Telemundo Celebration at The Shed in New York City that evening. “With NBCUniversal’s diverse content slate and advertising technology, marketers of all sizes can activate within premium tentpole content in English and Spanish and across all platforms,” NBCU said.

Mark Marshall, chairman, NBCUniversal global advertising & partnerships, added: “NBCUniversal has always put our advertising partners at the center of everything we do. As consumers’ viewing habits continue to shift, the opportunity to connect with audiences across platforms is more valuable than ever. I’m thrilled to spotlight NBCUniversal’s extensive One Platform tech advancements and premium content offerings on two iconic New York City stages for this year’s One24 and Upfront presentations. The announcements we will make will further our commitment to driving the most effective media for our partners.”

Together, One24 and Upfront will provide marketers “with the newest tools and culture-defining stories that form deep connections between brands and strategic audiences. As NBCUniversal continues to converge content and technology, advertisers can connect with the right people throughout the purchase funnel, across all screens, in local markets, and around the globe – creating a more transparent, curated, and impactful media experience for marketers and viewers alike,” it said.