The Data Plus Math platform will let NBCUniversal measure the incremental impact of audience delivery across all screens, including linear, VOD and OTT.
NBCUniversal and Comcast Ventures, the investment arm of the media conglomerate, are getting into bed with Acorns, a financial app aimed at millennials. The strategic partnership is centered on opportunities for editorial content and events.
Stephen B. Burke, the chief executive of NBCUniversal, put Jeff Shell in charge of the company’s Hollywood operations, while Mark Lazarus will oversee its TV assets.
Bonnie Hammer is moving to oversee NBCU’s forthcoming streaming service as Mark Lazarus and Jeff Shell take on expanded roles running the media conglomerate’s TV operations.
NBCUniversal’s boss sent a holiday greeting to employees this week, and it contained an intriguing hint about the coming year. Steve Burke, head of the Comcast Corp. division, suggested that the company might unveil an online TV service in 2019 — though it’s hard to know how seriously to take a message written in the rhyming style of Dr. Seuss: “While you all go off to relax, swim or ski,” Burke wrote. “Maybe, just maybe, next year we will announce our plan for OTT.”
Alison Tarrant, an NBCUniversal ad-sales executive vice president known for her smart touch with weaving advertising and content together, is leaving the company a few weeks after it restructured its ad-sales operations.
The Kelly Clarkson Show, the Voice judge and Grammy winner’s upcoming daytime talk show, has named Alex Duda executive producer and showrunner. Duda is a five-time Emmy winner who previously worked as executive producer of daytime talkers Steve Harvey and The Tyra Banks Show.
AT&T’s WarnerMedia has approached Comcast’s NBCUniversal to discuss ways of working together, including about licensing films or TV shows for WarnerMedia’s planned new streaming service, according to two people familiar with the discussions. The approach signals that AT&T wants to strengthen its hand in competing with Walt Disney, Netflix and other rivals.
More than 50 positions in NBCUniversal’s advertising sales group are expected to be eliminated as the company works to allocate more resources to digital and other kinds of advertising. “From time to time we look across the business to ensure we’re best positioned to stay competitive in this rapidly changing marketplace. As a result, there will be some staffing changes within our advertising division,” the company said