Project OAR: Ready For Live TV Deployments

The first phases of dynamic, addressable advertising trials include participation from Fox, ViacomCBS, NBCUniversal, Scripps, AMC Networks, Disney Media Networks, Discovery, Hearst Television and WarnerMedia.

NBCU And Sky Unveil Global Ad Leadership

KC Sullivan is tapped to head the new global division. Andrew Mortimer will oversee the global partnerships team, while Max Raven will lead the global news advertising team.

Comcast Rejects Calls For Outside Investigation Of NBC’s Handling Of Sexual Harassment

NBCU Hit With $2.8B Suit Over News Report

Thanks to a multibillion-dollar defamation lawsuit filed Monday from a direct-to-consumer teeth-straightening company, Cesar Conde won’t be getting much of a honeymoon as the newly installed chief of the newly formed NBCUniversal News Group. “SmileDirectClub gave NBC every opportunity to retract this defamatory report and correct the record voluntarily,” said the action against NBCUniversal Media and reporter Vicky Nguyen that hit the docket in the Tennessee courts from the teledentistry organization over a critical February report from NBC News. “NBC chose not to so,” says the $2.85 billion-seeking suit

NBCU Sets Ad Teaming With Sky

NBCUniversal unveiled plans for a new advertising venture with its Comcast sibling Sky, a “creativity summit” over the summer and other initiatives during a “state of the marketplace conversation” on Monday. The online event was held on the day the company had planned to host its annual upfront presentation at Radio City Music Hall.

NBCU Brass To Take 20% Salary Cut

Just a day after Comcast’s NBCUniversal announced a reorganization of its executive ranks, the conglomerate said that senior leaders who comprise the executive committee, reporting directly to CEO Jeff Shell, will be reducing their salaries by 20% amid the ongoing coronavirus outbreak.

NBCU Announces Major Reorganization

NBCUniversal announced a new organizational structure for the company. The new structure, effective immediately, closely aligns NBCUniversal’s television networks as well as the new streaming service, Peacock, under one division led by Mark Lazarus, chairman, NBCUniversal Television and Streaming. Also, NBC News Group President Andy Lack has decided to step down at the end of June.


TVN Tech | Virus Tested, Remote Workflows Eye Permanence

Coronavirus-necessitated remote workflows have spun up quickly and reliably to allow TV stations to keep broadcasting during the pandemic. There’s reason to believe they’ll stick around after the crisis subsides. Above: Avid Edit On Demand provides a full virtual production environment in the cloud, including Media Composer software and Avid NEXIS storage. (Source: Avid)

NBCU Slots ‘One Industry’ Virtual Event

Adjusting along with the rest of the industry to COVID-19, NBCUniversal has scheduled a virtual event for advertisers on May 11, the same date it had previously planned for its annual upfront. Dubbed a “One Industry Update,” the refashioned event will be a videoconference featuring executive comments as well as a “state of the marketplace conversation” with a Q&A period. The company officially canceled its upfront in mid-March, as TV networks regrouped as soon as it became clear that the pandemic had arrived.

Steve Burke’s NBCU 2019 Pay Rose To $42M

NBCUniversal’s Steve Burke got 2019 compensation worth $42.6 million in 2019, his final year as CEO, compared with nearly $40.0 million in 2018 and $46.5 million in 2017, according to a regulatory filing from pay TV, media and technology giant Comcast. That marked a gain of 6.5%.

NBCU Bags $178M As It Cashes In Surging Peloton Shares

NBCU’s Fandango Buying Vudu From Walmart

Vudu, the digital movie and TV rental unit of Walmart, is being acquired by NBCUniversal’s Fandango division. The news was confirmed in a blog post on Vudu’s website. Comcast and NBCU had been reported to be in talks earlier this year to acquire Vudu, a deal that gives the company another streaming outlet as it integrates Xumo and also rolls out Peacock, which just went live for Comcast subscribers.

Writers Guild East Accuses NBCUniversal Of Union Busting

NBC ‘Evaluating’ Early Peacock Launch

NBCUniversal makes its streaming debut with the early preview of Peacock that will be exclusive to Comcast subscribers starting Wednesday, ahead of the July nationwide rollout. But with so many people forced to stay at home due to the coronavirus pandemic, Peacock executives suggested the service could come early.

NBCU Unveils Peacock Launch Ad Partners

NBCUniversal said Monday that Capital One, L’Oreal, Molson Coors, Subaru and Verizon have signed up as launch sponsors for the new streaming service Peacock when it debuts this week. Peacock hits nationwide on Wednesday, April 15, free for customers of parent company Comcast, and three months later for everyone else with a price range from free to $10 a month.

NBCU Is Reducing Commercials

As marketers across sectors have asked to pause their advertising plans or shift messaging, NBCUniversal said that starting today it will have less commercial time and more uninterrupted content, according the Linda Yaccarino, the company’s chairman, advertising and partnerships. It’s a nod to the turmoil the coronavirus pandemic has wreaked on the advertising sector despite a surge in TV viewing.

NBCU, Sky Delay Launch Of Global News Network

NBCU Launches COVID-19 PSA Campaign

The series of spots will feature Kelly Clarkson, Andy Cohen, Savannah Guthrie, Ted Danson and Mary Steenburgen and many more, in partnership with the Ad Council, CDC, HHS and the White House.

NBCU CEO Jeff Shell: I Have COVID-19

Shell revealed the diagnosis in a memo to staff on Thursday. He is the first studio chief to contract the COVID-19 disease.

Olympics Delay A Blow To NBC’s Peacock

When NBC revealed its streaming-war entry Peacock to investors in January, presenters made no secret of their big weapon: the Tokyo Olympics. With Tuesday’s postponement of the games as a result of the coronavirus, whether Peacock should launch as planned on July 15 is suddenly in question, too.

NBCU Opens Its News Nets To All Pay Subs

NBCUniversal is making MSNBC and CNBC available to all video customers throughout the coronavirus crisis, similar to an announcement from Fox earlier this week, though NBCU’s viewers must authenticate by providing a pay TV password. NBCU Owned Stations, including Telemundo stations, will also be streaming their local newscasts and coronavirus-related press conferences, and NBC News NOW will be showing more content from MSNBC, CNBC and NBC News.

NBCU Opens Online Hub To Give Sponsors Information

NBCU Quietly Sold $500M Snapchat Stake

Despite the previously unreported sale late last year, NBCU says it’s committed to the Snap relationship, and is producing more programming than ever for the platform.

NBCU Unveils New Boston Media Center

Official ribbon-cutting ceremony for the state-of-the-art news facility (the Steve Burke Newsroom) gathered station staff from WBTS, WNEU NBC Sports Boston and NECN, plus executives from NBCUniversal and Comcast, as well as state and local elected/government officials and community leaders. L-r: David Preschlack, NBC Sports Regional Networks; Pete Bevacqua, NBC Sports Group; Craig Robinson, NBCU; Mark Lazarus, NBCU; Jeff Shell, NBCU; Steve Burke, NBCU/Comcast; Chris Wayland, NBCU Boston; Mike St. Peter, NBCU Boston; Karyn Polito, Mass. Lt. Gov.; Cesar Conde, NBCU; Valari Staab, NBCU Owned Television Stations; Manuel Martinez, Telemundo Station Group; John Bulian,  Needham Board of Selectman; Rebecca L. Rausch, state senator; Mike Kennealy, HUD; Keith Barbaria, NBCU Boston.

Peacock Signs Huge Licensing Deal With A+E Nets

Peacock will get an infusion of unscripted series from A+E Networks when it launches this spring as part of wide-ranging licensing deal. The upcoming streaming platform from NBCUniversal will get the back catalogs of series from A&E and History, including Cold Case Files, First 48, Storage Wars, American Pickers, Ancient Aliens, Curse of Oak Island, Pawn Stars as well as History’s scripted drama Project Blue Book.

NBCU Doubles Down On Future Of Advertising

Ahead of the upfronts, it introduces new proprietary advertising technology and partnerships with 4C Insights, FreeWheel and Operative. According to Linda Yaccarino, chairman, advertising and partnerships, marketers can now optimize and target their key audiences across all screens, all networks and all dayparts, making every impression data-informed.

NBCU In Talks To Acquire Walmart’s Vudu

NBCUniversal is in talks to acquire Walmart’s Vudu video business, a source familiar with the discussions tells The Hollywood Reporter. A deal would give NBCU ownership of Vudu’s digital marketplace for movies and television shows. Vudu also offers a free, ad-supported video service.

Has NBCU Found A Smart Streaming Strategy?

Comcast brass are wary of jeopardizing NBCU’s $11.8 billion cable revenue even as the conglomerate lays groundwork for its streaming future: “We think we’ve identified a unique approach.”

Seth MacFarlane, NBCU Sign $200M TV Deal

The creator of Family Guy, American Dad!, Ted and The Orville is leaving his longtime home at 20th Century Fox Television, which bet on MacFarlane when he was just a recent college graduate trying his hand at animation.

CES 2020

Peacock Aims To Be Comfort Food Of Streaming

Comcast-owned NBCUniversal plans to detail its Peacock streaming video service on Jan. 16. But at CES 2020, an executive described the general strategy behind the content on the video-on-demand service as being like comfort food for viewers. Linda Yaccarino, chairman of ad sales and client partnerships at NBCU, said Peacock will leverage familiar brands, such as The Office, Parks and Recreation and Saturday Night Live, and focus on quality over quantity.

CES 2020

How Tech Changed TV, What’s Still The Same

In a keynote address Wednesday afternoon, Linda Yaccarino, chairman of advertising and partnerships at NBCUniversal came to CES to talk about how technology is shaping the future of entertainment, but concluded that artificial intelligence won’t be able to replace talent, creativity and storytelling.

CES 2020

NBCU Merging TV, Digital Ad Buying

With One Platform, NBCUniversal said it will “leverage its unrivaled scale — an incredible 211 million adults 18-plus every month — to help advertisers to reach all audiences that matter. NBCUniversal will offer advertisers its best content across any screen, helping to simplify the buying process and deliver better results for brands.”

Nets, Nielsen to Test Addressable Ad Platform

A+E Networks, AMC Networks, CBS, Discovery, Fox, NBCUniversal, WarnerMedia and other media publishers double down on addressable TV initiatives ahead of the 2020 upfronts.

Berryman To Drive NBCU’s Auto Ad Business

NBCUniversal has named Abbey Berryman SVP, client partnerships, a new post. She will be part of the NBCU group that works closely with marketers, which is lead by Karen Kovacs, EVP, client partnerships, who joined the media company earlier this year.

It’s Official: Jeff Shell To Be NBCU CEO

NBCUniversal has made things official, confirming that Jeff Shell, chairman of NBCUniversal Film and Entertainment, will take over as CEO of NBCUniversal from Steve Burke. Burke, 61, is planning to leave the company after his contract expires in August, but Shell will take over as NBCU CEO effective Jan. 1, reporting to Burke, who will move to the role of chairman, NBCUniversal.

Shell Expected To Succeed Burke At NBCU

NBCUniversal is moving closer to unveiling its successor to CEO Steve Burke. Jeff Shell, chairman of NBCUniversal film and entertainment, is expected to get the top job, with an announcement to be unveiled as early as next week, a source confirms to The Hollywood Reporter. Burke is planning to step down after his contract expires in August 2020, just after NBCUniversal’s coverage of the Tokyo Olympics.

NBCU Chief Steve Burke To Exit In 2020

Following an eight-year run of revenue gains during the Comcast era, insiders say the executive plans to step aside after the Olympics in August when his contract expires.

NBCU Strikes Data Deal With TVSquared

The company’s 42 NBC and Telemundo TV stations and nine regional sports cable outlets have formed a partnership with TVSquared, a company that tracks response to advertising in an effort to determine the effectiveness of the efforts.

Judge Tosses $71M NBCU ‘Columbo’ Verdict

Just over a month after a Los Angeles Superior Court judge awarded $70.3 million in profit participation to the creators of the iconic Peter Falk-led detective series, the same judge on Monday threw his own judgment out and ordered a new trial.

‘Kelly Clarkson Show’ Renewed Through 2021

Kelly Clarkson’s new daytime talk show, The Kelly Clarkson Show, has been renewed through the 2020-2021 season by NBCUniversal, the studio announced Monday.