NBCUniversal said it would rejigger the executive team overseeing its advertising sales, elevating two executives and parting ways with two others as traditional media sellers grapple with new demands from a Madison Avenue increasingly focused on buying broader packages of commercial time across many different outlets. Laura Molen and Mark Marshall were each named a president of NBCU’s ad sales division.
The new WCAU-WWSI facility, set for a grand opening sometime this fall, is IP-centric and is designed to not only give the two stations a more efficient space with a common technology infrastructure, but to give their personnel new flexibility in creating content for today’s multiplatform world.
With NBCUniversal’s help, the struggling social media giant preps more than a dozen original series for its 188 million users as it muscles into a crowded market.
The state-of-the-art 160,000 square-foot media center in Needham will be unveiled in the fall of 2019. It will house WBTS (NBC), WNEU (Telemundo), NBC Sports Boston and NECN. On hand were NBCU execs and local business and political leaders.
NBCUniversal’s cable entertainment unit is rebranding the subscription offering from its crafting brand Craftsy Unlimited as “Bluprint,” marking a new foray into direct-to-consumer video offerings. The subscription service will be bulking up its content offerings with the name change.
Justice Department Antitrust Chief Makan Delrahim appeared in the courtroom Thursday to watch the proceedings in the government’s lawsuit to stop AT&T’s bid to purchase Time Warner as attorneys honed in on another merger: Comcast and NBCUniversal.
It says CFlight, the new currency, guarantees client campaign performance across the company’s entire linear and digital portfolio.
The family of a woman who died three months after being injured in a fall from her wheelchair outside a venue where America’s Got Talent was being taped is suing the show and NBCUniversal for wrongful death.
Beginning this fall it will cut commercial time by 10% and the number of ads by 20% in primetime original shows across its various broadcast and cable networks.
Ed Kozek, Pankaj Kumar and Brian Norris appointed senior vice presidents in company’s advertising sales and client partnerships division.