Netflix Eyes Tie-Ups For Ad Tier

The streaming company is seeking to sell ads around its programming to boost revenue. Partnerships could help it move faster to bring an ad-supported version of its service to market.

NBCU Now The Exclusive Ad Reseller For Apple News And Apple Stocks In The U.K.

NBCUniversal and Apple News offer marketers new content options and scale within new markets.

NBCU Says 30%-40% Of Ad Campaigns Should Be OTT

NBCUniversal says that 30% to 40% of TV ad campaign’s impressions should come from over-the-top streaming in order to optimize results, based on its recent test with advertisers using data from iSpot.tv.

CREDIT SUISSE COMMUNICATIONS CONFERENCE

NBCU Upfront Nearly Done, Claims ‘High-Single Digit’ Price Hikes

Despite weakness in the current scatter market, NBCUniversal is pretty much finished with its upfront ad-market deals, with total volume near that of a year ago, according to Jeff Shell, chief executive officer of NBCUniversal. “So we’re pretty much done, just a smattering of things still finishing up,” said Shell, speaking at the Credit Suisse media conference. “High single digits [percentage increase] was our pricing … we had expected kind of mid-single digits coming into the upfront. So I’m thrilled with that.”

NEWS ANALYSIS

Comcast Has Been Awfully Quiet. Are Brian Roberts And Jeff Shell Itching To Make A Deal?

Is Comcast poised to make a big move? The cable and media giant has missed out on some snazzy acquisitions in recent years, failing to outmaneuver Disney to buy the bulk of 21st Century Fox’s entertainment assets and falling just short of nabbing WarnerMedia. Losing out on the latter stunned Comcast CEO Brian Roberts and NBCUniversal CEO Jeff Shell, who were enmeshed in planning how WarnerMedia would be integrated into their operations until Discovery landed their prize.

CREDIT SUISSE COMMUNICATIONS CONFERENCE

Shell Says TV Is All One Business For NBCUniversal

NBCUniversal CEO Jeff Shell told a Credit Suisse conference Tuesday that he doesn’t see — or manage — the company’s Peacock streaming service as a separate business. “The goal is to have our TV business grow sooner and more rapidly despite linear declines — and we think we’re well on the way,” he said.

NBCU To Operate Gray’s Assembly Atlanta Studio Complex

NBCU’s long-term lease with Gray will include a full suite of facilities needed to support television and film production. The new facilities will include multiple soundstages, production office space, warehouses and mill space, as well as parking and other necessary amenities.

Fox And NBCU Upfronts Presenters Take Digs At Netflix And Disney ‘Paywall’

In Monday’s traditional doubleheader opening of the upfronts in New York, Fox and NBCUniversal executives took shots at the “paywall” strategy of Netflix and Disney, in the first of many salvos expected this week.

NBCU Unveils Fifth Annual Slate Of Commercial Innovations

From the metaverse to the Attention Lab, new ad products and formats aim to merge technology and creativity.

NBCU Makes Peacock Streaming Home For Bravo Cable Network

Comcast’s NBCUniversal said Monday that its streaming service Peacock will become the streaming home for its Bravo cable network. Bravo shows will be available on Peacock‘s premium tier on a next-day basis starting in September.

NBCUniversal, tvScientific Launch Peacock Ad Manager

The strategic partnership is designed to expand self-service buying and attribution to millions of marketers of all sizes.

EARNINGS CALL

Comcast Execs Proud As A Peacock

“Media revenues increased 36% to $6.9 billion, including Peacock revenue, which grew more than five times year-over-year to $472 million in the quarter,” said Comcast Corp. CFO Mike Cavanagh.

NBCU CEO Jeff Shell Pay Jumps 30% In 2021 To $21.6 Million

Jeff Shell, CEO of Comcast-owned NBCUniversal, saw his total compensation climb to $21.6 million last year, up 30% over the year prior — the biggest pay bump among Comcast’s top execs in 2021. Comcast Chairman-CEO Brian Roberts’ pay package rose 3.7% in 2021, to $34 million. The disclosures came in the cable and entertainment giant’s proxy statement filing with the SEC Friday.

NeNe Leakes Sues Saying Racism Accepted On ‘Real Housewives’

The lawsuit filed in federal court in Atlanta says Leakes, who is Black, complained to executives about years of racist remarks from fellow housewife Kim Zolciak-Biermann, who is White, but that only Leakes suffered consequences. It names as defendants NBCUniversal, Bravo, production companies True Entertainment and Truly Original, executives from the companies and Housewives executive producer Andy Cohen, but not Zolciak-Biermann.

TVN’S WOMEN IN TECHNOLOGY AWARDS 2022

NBCU’s Kelly Abcarian Is Ushering In A New Measurement Era

Kelly Abcarian, EVP of measurement and impact at NBCUniversal and one of this year’s TVNewsCheck Women in Technology Futurist Award winners, sees measurement as a “team sport” that will be “all about collaboration” that her work is helping to realize.

‘Karamo’ Sold In 90% of U.S. For Fall Debut

Karamo, a new daily talk show from NBCUniversal starring Queer Eye’s Karamo Brown, is on track to debut nationally in syndication this fall with the show sold in 90% of the country. The new series, which replaces NBCU’s long-running Maury in many timeslots across the country, has been sold to station groups including Nexstar, Weigel, Sinclair, Tegna, Sunbeam, Hearst, Scripps, Capital, Bahakel, Block, CW Plus and Mission Broadcasting.

TVN TECH

As The Pandemic Wanes, Virtualization Isn’t Winding Back

Executives from ABC News, NBCUniversal Local, ABS-CBN and Avid told a TVNewsCheck webinar last week that they’re not reversing steps to build distributed production environments, regardless of how many people are returning to the office. But the road still has its bumps, such as persistent issues with latency and intercom and confidence monitoring.

NBCU Taps Carrie Stimmel As New Chief Growth Officer For Olympics & Paralympics

In addition, Josh Noval is promoted to senior vice president, Olympics & Paralympics.

NBCU Names iSpot.tv National ‘Currency’ For Upfront Ad Buys

NBCUniversal says iSpot.tv will be this upfront ad market’s cross-platform “currency” partner for marketers for the 2022-23 TV season. NBC has added eight other certifications, beyond the previously announced iSpot.tv. It has also added seven new “certified” measurement partners. “As we head into the upfront season, we wanted to make it clear that, at this moment in time, we will be transacting against our certified cross-platform partner, iSpot.tv,” Kelly Abcarian, EVP of measurement & impact, advertising and partnerships, NBCUniversal, said Tuesday.

Peter Lazarus Named Head Of Sports Ad Sales At NBCU

NBCUniversal has elevated Peter Lazarus to EVP of sports ad sales, making him responsible for a lineup that includes Sunday Night Football, Premier League soccer, the PGA Tour and the USFL. The company also said that Maureen Murphy was promoted to SVP of clients partnerships, taking over Lazarus’ role as head of sales for NBC Entertainment properties.

Dentsu Becomes First Agency Partner For NBCUnified

The partnership will let Dentsu’s clients access NBCUniversal’s network of consumer contact across movies, entertainment, news, sports, ecommerce, subscriptions, theme parks and more.

NBCU Partners With Telemundo To Increase Hispanic Female Directors In Scripted TV

NBCU Launch, the umbrella brand that houses the comprehensive diversity, equity, and inclusion efforts across NBCU’s television portfolio, has forged a new partnership with Telemundo to increase the number of Hispanic female directors in scripted television. This partnership is an extension of the Hispanic network’s award-winning corporate initiative Mujeres Imparables (Unstoppable Women).

NBCU Picks Omni As First Agency Data Platform To Integrate with Audience Insights Hub

By integrating with the Audience Insights Hub, Omnicom Media Group will be able to run permissioned measurement queries across NBCUniversal’s first-party data and data sets from within Omni — Omnicom’s open marketing operating system — without exposing any underlying personally identifiable information.

NBCU Launches Campaigns Marking Women’s History Month

NBCUniversal launched two campaign marking Women’s History Month in the U.S. and International Women’s Day Globally. One campaign, Women’s History: The Next Chapter, stars actress, producer and equal rights activist Laverne Cox in a public service announcement that started running Tuesday across NBCU networks and social platforms.

NBCU Ends Hulu Programming Deal, Will Move Some Shows To Peacock

A programming agreement that gives the Walt Disney Co.’s streaming service Hulu access to popular programming from Comcast’s NBCUniversal has been terminated, according to a source familiar with the situation. Insead of appearing on Hulu the day after they air on NBC, shows like This is Us, The Voice and Saturday Night Live will be available on Peacock, the  Comcast streaming platform that competes with Hulu.

Longtime NBCUniversal PR Exec Curt King To Depart

Veteran communications and marketing executive Curt King, who has worked at NBC, Universal Television and Universal Studio Group for over 25 years, will depart NBCUniversal at the end of March. King, who plans to spend some time figuring out his next act, is one of the last PR executives at NBCU with institutional knowledge that goes back to NBC’s heyday of Must See TV, in which he played an integral part.

NBCU Adds Two Communications Execs

The company’s new hires Neil Ripley and Margaux Fleuranges will focus on measurement, data and ad technology.

NBCUniversal Partners With Anzu On In-Game Advertising

NBCUniversal’s clients will be able to run non-intrusive, in-game ads across Anzu’s cross-platform gaming inventory — which spans mobile, PC and consoles — and use interactive, data driven, contextual, and programmatic in-game advertising solutions.

TVN FOCUS ON BUSINESS

February Ushers In Big Changes To TV Measurement World

NBCU provided advertising data from the Olympics and Super Bowl and Nielsen integrated broadband-only homes into a local universe sample in a month that marked a turning point in the fraught universe of TV metrics. Note: This story is available to TVNewsCheck Premium members only. If you would like to upgrade your free TVNewsCheck membership to Premium now, you can visit your Member Home Page, available when you log in at the very top right corner of the site or in the Stay Connected Box that appears in the right column of virtually every page on the site. If you don’t see Member Home, you will need to click Log In or Subscribe.

Talking TV: Measurement’s Busy Month, Assignment Editors’ Changing Role

TVNewsCheck‘s Michael Depp, Paige Albiniak and Michael Stahl discuss an eventful February for TV measurement with Nielsen’s introduction of BBO homes and NBCUniversal’s granular new metrics with iSpot.tv, plus how newsrooms’ assignment desks are weaning off police scanners and toward a more collaborative role.

NBC Beijing Olympics Primetime Viewers Sink 42% Vs. 2018, Down 26% From 2021 Games

NBCUniversal’s airing of the 2022 Beijing Olympics suffered a 42% decline in average primetime viewers across its TV network and streaming platform versus the 2018 Winter Games. Preliminary total audience delivery — for the NBC Television Network, USA Network, CNBC and the streamer Peacock — averaged 11.4 million viewers for the 18-day event, according to data from Nielsen and Adobe Analytics.

NBCU Near Deal To Alter Content-Sharing Partnership With Hulu

Comcast Corp.’s NBCUniversal is finalizing a plan that would drastically change its partnership with Hulu, shifting high-profile programming to its own Peacock streaming platform, according to people familiar with the matter. Starting this fall, new episodes of shows like The Voice, Saturday Night Live and American Auto would no longer be available on Hulu soon after they air as a result of that plan, they said.

NBCU Bets On Super Bowl To Drive Peacock Premium Sign-Ups

The Super Bowl is the biggest U.S. TV broadcast of the year — and this coming Sunday, NBCUniversal hopes that the NFL championship game gets a massive streaming turnout, too. The hope is that cord-cutters will sign up for Peacock to catch the Rams-Bengals in the Super Bowl — and stay for the thousands of hours of TV shows and movies on the service. “We want to get them to the game, but also talk about all the other things happening on Peacock as well,” said EVP Jim Denney.

Beijing Olympics Opening Ceremony Draws 16 Million Viewers, Down 43% From 2018 Games

NBC Sports says 16 million viewers tuned in to watch the 2022 Beijing Winter Olympics Opening Ceremony across multiple platforms last Friday, a new record-low for the event since NBCUniversal began broadcasting the Olympics in 1988. The total audience delivery (TAD) of 16 million viewers is down 43% compared to the 28.3 million viewers that watched the PyeongChang Winter Olympics opening ceremony in February 2018.

Comcast NBCU Lights Up 8K VR Olympics App

With partial 4K coverage now a regular staple of NBCU’s Olympics coverage, the programmer and parent company Comcast have started to push toward the next big leap in video resolution: 8K. But that push does not yet include the TV screen. Instead, Comcast NBCU will initially deliver more than 150 hours of live and on-demand Olympics coverage in 8K in the form of a virtual reality app on the Meta Quest 2 app store. Launched in the fall of 2020, the Quest 2 is Meta’s current-gen, fully contained VR headset that starts at $300.

NBCU Promotes Dan Lovinger To Head Olympics Monetization

NBCUniversal said that Dan Lovinger had been promoted to president, NBC advertising sales and partnerships. Lovinger, who had been executive VP, sales and partnerships, NBC Sports Group, will be responsible for stewarding and monetizing all of NBCU’s Olympics and Paralympics business, including advertising sales for all games through 2032, according to a memo to staff from Linda Yaccarino, chairman, global advertising sales and partnerships at NBCU. Lovinger will also manage NBCU’s partnership with the United States Olympic and Paralympic Properties group.

EARNINGS CALL

NBCU TV, Movie Businesses To Fund Peacock Growth

The number of monthly users of the streaming service — 24.5 million active accounts at the end of 2021 — is already at 75% of the company’s original projection for 2024, including 9 million who are paying for either limited commercials or no commercials. Thus, spending is being ramped up for even faster growth, with profits from the rest of NBCUniversal easily covering a few more years of losses at Peacock.

EXECUTIVE SESSION WITH ANZIO WILLIAMS

NBCU Local Looks To ‘Value Contrast In The Hiring Process’

Anzio Williams, SVP of diversity, equity and inclusion at NBCUniversal Local, draws on his long tenure as a news director to guide strategies for sustainable changes in the industry, changes he says are finally taking root beyond “quick fixes.”

NBCU Sticks With Radio City Music Hall For In-Person, May Upfront

NBCU today pledged to hold forth from Radio City Music Hall once again, just as it has for many years before the coronavirus pandemic scuttled the in-person extravaganzas that have become so much a part of the TV networks’ annual pitch to advertisers. The owner of the NBC, MSNBC and USA networks said it would kick off the industry’s annual Upfront Week on May 16, with an evening event aimed at promoting Spanish-language outlet Telemundo, marking a return to at least some of the traditions of the annual market, when U.S. TV networks try to sell the bulk of their commercial inventory for their next programming cycle.

NBCU And TikTok Partner For Winter Games

The new arrangement comes as a direct result of NBCUniversal’s RFP last year to social media platforms to propose new content, product and monetization approaches for the 2022 Winter Olympics and Paralympics.