NBCU Promotes Rachel Smith To Oversee Reality & Doc Programming; Replaces Rod Aissa On Permanent Basis

NBCUniversal has found its permanent lifestyle and documentary chief. Rachel Smith has been promoted to EVP, Unscripted Content, Lifestyle & Documentaries. She replaces Rod Aissa, who left in June.

NBCUniversal Settles ‘Columbo’ Profits Fight

Local Now Adds 19 NBCU Channels To FAST Channel Lineup

Included are 11 NBC local news channels, six regional and national Telemundo channels and NBC entertainment channels American Crimes and NBC LX Home.

NBCUniversal Exec Reveals Details Of Epic Universe Florida Theme Park Planned For 2025

NBCU, CBS Studios Latest To Suspend Overall Deals As Lorne Michaels, Dr. Phil & More Have Pacts Put On Hold

CBS Studios and NBCUniversal’s Universal Studio Group have suspended a new round of overall deals due to the ongoing Writers Guild of America strike.

NBC Sports Regional Networks Launch Weekly Pro Football Preview Show, ‘Benny Vs. The Penny,’ This Weekend

The NBC Sports Regional Networks are launching a new pro football preview show led by sports radio personality Ben Maller, Benny vs. The Penny, beginning this weekend. The half-hour program, […]

‘Access Hollywood’ EP Maureen Fitzpatrick Exits After Four Years

Access Hollywood executive producer Maureen Fitzpatrick will be leaving the show after four years, according to sources. Fitzpatrick began helming the NBC entertainment newsmagazine franchise in 2019, taking over running both the taped show and Access Live as longtime EP Rob Silverstein exited after 20 years in the position. Fitzpatrick’s departure follows the exit of production executive Justin Batey, who served as senior executive in charge of production. (Image: NBCU)

NBCUniversal Promotes Linda Yaccarino’s Replacement: Mark Marshall Named Ad Chief

Mark Marshall has been named chairman of global advertising and partnerships at NBCUniversal after filling in on an interim basis. Marshall has been acting as interim chairman since May, when Linda Yaccarino departed the company to serve as CEO of Twitter. He stepped in to lead the team through its upfront, a day after Yaccarino’s departure, which NBCUniversal said resulted in cash commitments roughly in line with last year’s upfront, which was the company’s highest grossing to date, in the midst of a tough advertising environment.

Reality TV Stars And Crews Want Out Of ‘Draconian’ NBCUniversal NDAs

Lawyers representing cast and crew on Bravo, E! and CNBC series say “NBC and its production partners are grappling with systemic rot for which sunlight is the first necessary remedial measure.”

‘Big Ten Day’ Will Help NBCU Trumpet College Football Saturdays

NBCU, Bravo Slammed For ‘Sordid And Dark Underbelly’ Of Reality TV

Porn, sexual violence, booze and more alleged as potential suit looms.

Dolly Parton And NBCU Team To Promote 2024 Paris Olympics With Queen Classics

Next year at this time, the 2024 Summer Olympic Games will be held in Paris. NBCUniversal has the coverage rights, and it’s revving up awareness in a collaboration with global icon Dolly Parton’s new video. We Are The Champions/We Will Rock You is a cover of the famous rock anthems by Queen that’s featured on Parton’s upcoming album, Rockstar. The recording was inspired by Parton’s 2022 induction into the Rock & Roll Hall of Fame. The album is set for global release on Nov. 17.

NBCU Puts Up Tents To Shade Strikers On Picket Lines Days After Trimmed Trees Spark Outcry

NBCUniversal Finishes Upfront With Big Events Making Up For Weak Market

NBCUniversal said it has completed its upfront sales, saying the dollar volume of ad commitments were “roughly in line” with last year’s upfront, which was in the $7 billion range across broadcast, cable and digital. With falling ratings, a strike by writers and actors and economic jitters, this year’s upfront has been a buyers’ market, with prices dropping for traditional commercials especially in primetime. The main exception is sports where demand remained relatively strong. Pictured: NBCU interim sales chief Mark Marshall at NBCU’s upfront presentation in May.

Writers Guild, SAG-AFTRA File Labor Grievance Against NBCUniversal

The two unions claim the studio has infringed on their members’ right to picket as well as their safety by obstructing the public sidewalk in front of their lot. NBCUniversal says it “will cooperate” with any inquiries from the National Labor Relations Board.

Black Tech Week Announces New Media Division Including Partnerships With NBCU, Inc. Magazine, Others

Black Tech Week (BTW), a culture-driven conference connecting entrepreneurs, innovators and creatives of color to corporations, investors and one another across several days of curated content, social events and incredible […]

Donna Langley Elevated At NBCUniversal As TV Content Chief Susan Rovner Exits

Universal film chief Donna Langley (left) is set to take control of content and creative ops across NBCUniversal’s portfolio of brands, as TV chief Susan Rovner (right) exits the company. The shakeup in leadership is the first major restructuring move made by Mike Cavanagh since he took over ousted Jeff Shell’s position atop the Comcast-owned media company.

NBCUniversal Launches Amost 30 New FAST Channels

NBCUniversal has inked agreements with Amazon Freevee and Xumo Play for the entire FAST content portfolio. Xumo Enterprise, the business-to-business arm of Xumo that provides content owners, distributors and advertisers with tools and services to succeed in FAST, will power the distribution of NBCUniversal’s new FAST channels on third party services starting with Amazon Freevee.

Blockgraph And NBCU Partner To Optimize First-Party Data

They say the collaboration will make data-driven TV advertising possible and drive enhanced advertising outcomes for agencies and brands.

Group Black & NBCU Partner To Accelerate Inclusive Investment

Group Black will exclusively work with NBCUniversal to scale and sell ads within Black-led content including Black-led comedies, cinema and dramas.

NBCU Expands One Platform’s Global Capabilities With Worldwide Publisher Partnerships

In partnership with FreeWheel, globally minded marketers now have access to global-to-local content from more than 190 countries spanning Europe, Asia, Australia and the Americas.

Rod Aissa Exits As EVP Entertainment Unscripted Content, NBCU TV & Streaming

Rod Aissa is leaving NBCUniversal after 11 years, most recently as EVP, entertainment unscripted content, NBCUniversal Television and Streaming. He informed his staff of his departure in a memo Friday. In the interim, Rachel Smith will take over Aissa’s role of leading the unscripted lifestyle and docuseries group, working alongside Corie Henson, EVP, entertainment unscripted content, who oversees competition and game shows.

Walmart Connect Makes Available NBCU’s Live Streaming Inventory, Shares Results

NBCUniversal, Roku, TikTok and TalkShopLive on Thursday shared campaigns and results from partnerships built based on the big-box retailer’s partner program. Walmart Connect Partner Lab partnered with NBCUniversal to test a closed-loop media-powered ads for retail in live sports streaming. This will mark the first time that NBCUniversal’s live sports streaming inventory becomes available through a retail media network.

Peacock Strikes Naming Rights Deal With Home Of Emmy Awards In Downtown Los Angeles

Microsoft Theater in downtown Los Angeles is changing its name to Peacock Theater, and the open-air plaza next to it will be known as Peacock Place. The changes take effect July 11 as part of a multi-year naming rights deal between Peacock, NBCUniversal’s premium streaming service, and sports and live entertainment giant AEG.

NBCUniversal And Wells Fargo Set Partnership

The arrangement integrates Wells Fargo Credit Cards into NBCUniversal’s One Platform Commerce, providing exclusive benefits for Wells Fargo credit cardholders and shoppable content across Bravo’s Project Runway, Today’s “Jill’s Steals and Deals” and “Shark Tank” on CNBC.

The Paris 2024 Olympics? NBCUniversal Rolls Out A Campaign To ‘Save The Date’

NBCU is beginning a multi-platform marketing push, using the “Save the Date” theme, to get consumers amped up for the Olympics, which will kick off July 26 of next year. And to help it do so, the company is turning to some old friends including Dolly Parton, WWE star Roman Reigns and a minion.

NBCUniversal Names Elyssa Byck SVP, Enterprise Partnerships & Operations

Today, NBCUniversal announced that Elyssa Byck will join NBCUniversal Advertising Sales & Partnerships as senior vice president, enterprise partnerships and operations, reporting directly to Krishan Bhatia, president-chief business officer. NBCU said in this newly […]

NBCU Goes On Super-Aggressive Peacock Promo Push, Offers Service For $20 For 1 Year

At $1.66 a month, the discount is $30 off the annual $50 price for the base Peacock Premium package.

NBCUniversal’s New Leader, A Hollywood Outsider, Steps Into The Spotlight

Mike Cavanagh, a veteran of the financial crisis, has just been given a leading part in the unending drama of Hollywood.

NBCU Launch Unveils Below-The-Line Traineeship And Production Assistant Initiative

Katie Couric Criticizes Former NBCUniversal Boss Jeff Shell For ‘Stupid And Reckless’ Behavior Prior To Ouster

NBCU Taps Mark Marshall To Replace Linda Yaccarino

NBCUniversal shook up its ad-sales executive suite with just days to go before the company is slated to present its next slate of programing to advertisers. Linda Yaccarino, the company’s longtime chairman of advertising and partnerships, is leaving the company. She has entered talks to become CEO of Twitter, according to a person familiar with the matter. Mark Marshall, a veteran executive who leads advertising sales for all of NBCU’s national media properties, has been named interim chairman of ad sales for the company. He will report to Mark Lazarus who oversees NBCU’s TV and streaming businesses.

NBCUniversal Ad Chief Linda Yaccarino Resigns

NBCUniversal’s global ad chair Linda Yaccarino has resigned, the company said Friday. The announcement comes a day after Elon Musk said via Twitter there would be a new CEO of the social media website, although he didn’t name the new person. Musk said in his tweet the person would start in about six weeks. Yaccarino yesterday was said to be in advanced talks for the role. (JohnStaleyPhoto.com)

NBCUniversal And Amazon Strike New FAST Channel Deal For NBC And Telemundo Stations

NBC and Telemundo local FAST channels are now available on Amazon Fire TV and Echo Show devices.


Frank Comerford: NBCU Is Building A Multi-Currency Future That Local Advertisers Can Count On

“Precise measurement and accurate counting are the foundation of a healthy and high-functioning TV advertising ecosystem. When marketers have the right data, they can make the right decisions. That’s why we’re unifying our audiences and ushering in a modern-day approach to measurement for local advertisers. To better reflect today’s sophisticated consumer, we are vastly increasing the number of households we measure: We used to measure 1 in every 1,600-2,000 homes in a Local DMA. Now we’re going to measure 1 in every 2-5 homes—giving advertisers an unprecedented understanding of the true size and value of their audience, while also allowing them to pinpoint the exact audience they want to reach. And there’s more: With 48-hour TV measurement reporting at this scale, we’ll be able to help our clients optimize and improve the precision of their media buys in near real time.”

NBCUniversal Sees Upfront Market Gathering Strength

Ad sales president Mark Marshall (pictured) touts scale and precision.

NBCU’s LX News To Close And Staffers Worry For Experimentation’s Future

Staffers at NBCUniversal Local’s experimental unit LX News got word Wednesday that they’d be shutting down. Some worry that it bodes darkly for news innovation that will connect with new generations of viewers.

NBCUniversal To Wind Down LX Network

NBCUniversal is winding down LX, a three-year-old network with the stated mission of delivering viewers “the stories you need with more sass and less suits.” People familiar with the decision said the nearly 40 workers affected by the move are being actively considered for new positions within NBCU.

NBCU Beefs Up Olympics And Paralympics Media Partnership With Twitter

The new agreement, NBCU says, “demonstrates the value of big media and big tech aligning to super-serve audiences the content they love and want, while providing incremental reach and scale for advertisers.”

NewFronts: NBCU Unveils New Ad Formats At Peacock Presentation

At Peacock’s NewFront presentation Tuesday, NBCUniversal rolled out new commercial formats aimed at giving sponsors more attention and a better opportunity to interact with viewers. One of the new formats enables an advertiser to be everywhere NBCU’s. Called Spotlight Plus, the advertiser’s message shows up no matter what a viewer is watching, like a cross-platform roadblock, whether it’s an original film on Peacock, a drama on a linear network or a content on a third-party digital platform.