Riedel Appoints Technical Sales Leader Costa Nikols VP Of Sales Enablement

Costa Nikols

Riedel Communications today hired Costa Nikols as vice president of sales enablement for the global team. In his new role, Nikols will design, develop and institute sales enablement programs to build the foundational and technical knowledge for the global sales team.

Riedel said: “Continuing to work with strategic leaders and customers across the industry, Nikols will ensure Riedel delivers solutions and platforms that enable its customers to be successful, while improving the customer journey by providing a more fluid and informed sales engagement.”

Daniel Url, Riedel CCO product division, said: “We are thrilled to have Costa take the reins of our global sales enablement initiatives, which consist of connecting people to the information they need. Costa brings an impressive and quite extensive background of experience successfully guiding both colleagues and customers through several huge technological disruptions. As Riedel continues to grow and evolve, Costa will ensure the customer journey through the sales process is smooth and successful for both the team and the customers.”

Nikols had been vice president of global sales enablement at Grass Valley, where he helped guide the company through its transition from a hardware-based to a software-enabled brand. For over 20 years, Nikols held various leadership positions at Grass Valley and its acquisitions, including senior product manager at Snell & Wilcox and sales engineering group manager at Miranda Technologies.

Nikols will be based in Montreal and report directly to Daniel Url.