Sinclair Joins Entertainment ID Registry Board

Sinclair Inc. has joined the Entertainment ID Registry (EIDR) as a member of the board of directors. The company will be represented by Mike Palmer, Sinclair’s AVP of media management, who will serve on EIDR’s board as Sinclair’s representative for a one-year term.

EIDR is a public registry that provides a unique identifier for audio-visual content, designed to provide a standard way of identifying and tracking works across the media supply chain.

Commenting on the collaboration, Palmer said: “EIDR captures the complex relationships between descriptive metadata and registered media in a public standard that better enables Sinclair to build rich and unique content experiences that entertain and inform the communities Sinclair serves.”

Sinclair will use EIDR’s metadata capabilities to manage and distribute content more effectively, creating improved workflows, enhanced content discoverability and new opportunities to optimize return on content investment.

EIDR Managing Director Hollie Choi said: “We are delighted that Sinclair has decided to join the EIDR Board of Directors. Sinclair’s unique perspective within the industry and steadfast commitment to innovation make them an exceptional asset to the EIDR Community.”