Telefonica Global Turns To Nagra To Fight Against Piracy

Nagra, a Kudelski Group company and an independent provider of content protection and multiscreen television solutions, has been selected by Telefonica for its anti-piracy services.

Looking to expand its anti-piracy operations in LATAM, the fraud prevention team at Telefonica sought access to a combination of advanced technologies and extensive case file history so they could extend their global anti-piracy operations. Supplementing their existing intelligence sources, the Nagra solution provides ways to identify, monitor and display pirate activity. It also uses AI-powered analytics to alert Telefonica to illicit patterns of activity.

Commenting on the Nagra relationship, Delia Álvarez, responsible for global fraud prevention at Telefonica, said: “Content piracy is a major concern with a direct impact on our performance. To increase our effectiveness in this ongoing battle, we chose to expand our existing relationship with Nagra. They have a proven, global capacity to identify and remediate pirate activity. Their threat intelligence provides further value to our Fraud Prevention teams as they seek to identify and disrupt large-scale piracy networks.”

Nagra’s anti-piracy solution, specifically designed to tackle media and entertainment piracy, will now supplement content protection solutions that include watermarking and other elements of the Nagra Active Streaming Protection framework already deployed at Telefonica.

“We are proud to extend our partnership with Telefonica to now include more anti-piracy services.” said Pascal Metral, Nagra VP anti-piracy intelligence, investigation and litigation. “Helping our customers tackle one of the biggest threats to both their revenues and their significant investments in content is our core focus and we look forward to our services unseating pirates across the Telefonica ecosystem.”