Tellyo Unveils SCTE-35 Monetization Tools For Stream Studio

Tellyo, a cloud production platform, has launched broadcast-grade ad-break SCTE-35 markers within its flagship Stream Studio solution. “These innovative functions and tools,” Tellyo says, “are designed to empower content creators to monetize their content effectively, revolutionizing the way advertisements are inserted and replaced. With these SCTE-35 monetization tools, content creators can tap into new revenue streams while ensuring a seamless and immersive viewing experience for audiences. The addition of manual and asset-triggered SCTE-35 markers, coupled with customisable time durations between markers, provides unparalleled control and flexibility.”

Richard Collins, Tellyo CEO, says the introduction of SCTE monetization within Stream Studio will be a game-changer for both Tellyo and customers. He says he believes that these cutting-edge monetization tools will redefine the industry’s approach to content monetization and advertisement integration, keeping Tellyo at the forefront of the industry.

As an example, Tellyo can enable more than £1 million in daily revenue opportunities across a live event with a 500,000 global audience using dynamic TV ad insertion and targeted sponsorship opportunities proven across many years of broadcast television.”

“The content creation, distribution, and consumption landscape has undergone a dramatic transformation in recent years,” Collins says. “With nearly 3.5 billion people projected to consume online video content in 2023 and online video’s potential to reach 92% of the world’s population, advertisers now have unparalleled access to consumers through new media models.”

As an increasing number of content creators turn to FAST channels for rapid and cost-effective content distribution, monetization has emerged as a critical concern. Collins adds: “I’ve previously said that even creators of niche and specialized content can now easily reach massive audiences. This latest update to Stream Studio enhances the opportunity to monetize these audiences effectively.”