The Wall Street Journal reports that upfront TV ad-sales season is under way, but competition from video outlets like YouTube and Yahoo is expected to erode the overall volume of commitments to broadcast networks. Spending commitments for broadcast networks are expected to drop by 2%-3%, projects Magna Global. The slightly larger volume of money flowing to cable channels could rise 4%-5%, Magna says. On a combined basis, the firm anticipates volumes will be up about 1%. WSJ subscribers can read the full story here.
UPFRONTS 2014
Comments (1)
hoihoi cheung says:
April 11, 2014 at 6:31 pm
Comparing YouTube and Yahoo to the TV Broadcast Networks is like comparing…The Wave of Long Island (12,000 Cir.) to USA Today (2.9 Million)…the dollars going to YouTube an Yahoo are not coming from Broadcast Television…rather I would say the drop in Newspaper and Magazine dollars are moving to the on-line medium(Magazine industry auditors say that total average U.S. circulation for 386 magazines fell 1.7% in the final six months of 2013 to 284.9 million. AP)