Discovery En Español Sets Viewing Records

Discovery en Español (DSCE) delivered a strong 2010, with its highest year on record and double-digit growth over 2009 among  adults18-49 (22% increase), men 18-49 (31%) and women 18-49 (6%).  The network also grew 23% year over year across households.

Last year was the network’s fifth consecutive year of increases, as Discovery en Español achieved the No. 2 position (Mon.-Sun. 7-11p.m. in all demos since 2009) among all Hispanic pay-TV networks, according to the network.

The first quarter of 2010 was the network’s highest quarter on record (62,000 adults 18-49), ranking No. 1 during Sat.-Sun. 7-11 p.m. among adults 18-49 (77,000) and men 18-49 (53,000). During the third quarter, which is known for popular sports tournaments and events, DSCE achieved its highest 3Q ever among all primary demos, with double-digit growth over a year-ago, especially among men 18-49 (+42%).  

“Discovery en Español’s soaring numbers are a reflection of our commitment to offer our audience the highest quality content available in Spanish television,” Bilai Joa Silar, VP-channel director for Discovery Networks U.S. Hispanic Group. “In 2011, we will continue to raise the bar by premiering fascinating and entertaining documentaries and series that offer viewers a clear alternative to the current Hispanic pay TV offerings.”

Below are the reference tables and a list of the specials, series and original productions across genres that contributed to Discovery en Español’s record setting 2010.

Year-Over-Year Growth (2010 vs. 2009) Among A18-49*

2010 Rank Among Hispanic Pay TV (000’s) Among A18-49**

Sources: *Live+SD, NHIH, Galaxy Explorer, Mon-Sun 7p-11p, 12/28/09-12/26/10 vs. 12/29/08-12/27/09, 000s. **Live +SD, NHIH, Galaxy Explorer, Mon-Sun 7p-11p, 12/28/09-12/26/10, 000s