IBC 2016

Grass Valley Raises Ante On Live Production

From capture to replay to delivery, live production represents a growing opportunity around the world for companies with the right equipment and infrastructure. At IBC, Grass Valley is offering a range of integrated solutions that help content owners and broadcasters create, control and connect content to the right audience at the right time.

 

At IBC 2016, Grass Valley is showing how 4K/UHD, IP, HDR and other advances can be implemented into existing environments — thanks to open standards and a focus on interoperability — to improve production efficiency and increase revenues.

“You only get one chance to make an impression with a live event, so it’s absolutely necessary to get it right the first time,” said Neerav Shah, senior vice president of strategic marketing, Grass Valley. “Viewers expect to see all the action in crisp images and vibrant colors, they want to see highlights and replays from every angle, they have no patience for interruptions in the signal. The portfolio we offer, optimized for the most demanding live productions, gives broadcasters the flexibility to tackle any project.”

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Some of the newest live production solutions IBC visitors will see from Grass Valley include:

  • Native 4K or native HD image capture with new imagers in the LDX 86N Series Cameras—4K with the highest resolution or HD without the typical downsides of 4K acquisition such as rolling shutter or decreased sensitivity.
  • Direct IP interface for the LDX Series cameras enables a direct connection to COTS switches on an IP network that greatly simplifies remote production over IP.
  • Extended Dynamic Range for LDX Series cameras with 15 F-stops of dynamic range for more lifelike highlights, better color rendition and high contrast without compromise, available with the GV-eLicense.
  • K2 Dyno Universe Replay System, fully 6X and 4K/UHD switchable, with simultaneous support for IP and SDI for more flexible replay and the smallest footprint available for 4K replay.
  • User-friendly 4K/UHD support across all K-Frame systems in either “quad” or 2SI mode for 4M/Es.
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Shah concluded, “Nothing is quite as compelling as a live event, but the stakes are high. Live is critical to our customers — it’s one of the best ways they have to command an audience and capitalize financially.”

Grass Valley will showcase all of its live production solutions at IBC 2016 at stand 1.D11.

To see all of TVNewsCheck’s IBC 2016 coverage, click here.

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