While most broadcasters and equipment vendors still view the annual NAB Show as an essential stop, attendance and exhibitors have declined the past few years. Show organizers are being proactive by tweaking the schedule of next year’s show in an effort to attract fresh traffic.
The certification program gives broadcasters and media organizations access to solutions that are interoperable with a range of Grass Valley workflow components and platforms.
While both HDR and 4K technologies have gotten much attention at past NAB Shows, this year’s gathering will see camera offerings that can handle dual SDR and HDR workflows, streaming capability, a smart studio and control solutions. At the same time, lenses continue to evolve to offer higher levels of zoom.