She is Suzanne Grethen, who will be moving to the station group's New York City headquarters from Hearst's WESH Orlando, where she was director of creative services. The appointment is effective June 1.
Hearst Appoints Group Promo/Marketing Exec
Hearst Television has promoted Suzanne Grethen from creative services director at WESH Orlando, Fla., to VP, promotion and marketing, for the entire station group, effective June 1. She will be based at Hearst’s New York City headquarters.
“Suzanne brings a breadth of experience to her new role, having served in small, medium and large television markets, developing innovative on-air, online and outside media strategies,” said Hearst Television President David Barrett. “She will play an integral leadership role in advancing the visibility of our local brands and media platforms, working with all 25 Hearst Television markets.”
Prior to joining WESH in 2000, Grethen served for seven years at WISN, the Hearst ABC affiliate in Milwaukee, first as director of on-air promotion and later as creative services director.
Previously, she served as director of advertising and promotion at WLUK Green Bay, Wis., and, before that, she was director of promotion and public service at WXOW La Crosse, Wis.
An Iowa native, she holds a BA in Mass Communications from the University of Wisconsin at La Crosse.