KSAZ Phoenix Launches New HD News Set

Fox O&O KSAZ Phoenix (DMA 13) debuted a new HD news set from Devlin Design Group on Sept. 8.

The new KSAZ HD news set features state-of-the-art technology including multiple video walls and a large mobile touch screen. The large touch screen incorporates interactive technology that allows sharing of Facebook and Twitter comments in real time.

The set comprises large scenic walls with color changing back-lit graphics that are complimented by touches of red, brushed aluminum, acrylics and eye-catching floor graphics. A large 3×6 video wall defines the space and gives the set an overall look that is modern and high tech with clean, simple architectural lines.  

For added versatility, the design also includes a large rolling kiosk with a 2 vertical monitors and a mobile 65-inch touch screen that can be used flat or upright; both of these rolling units can be used throughout the set providing for multiple venues in presenting breaking news stories, weather and sports.

The new set also includes The Arizona Morning Show, which has a warm color palette. The set is interspersed with textured brick and copper finishes next to backlit skyline graphics. A large 70-inch monitor sits behind the creamy leather sofa providing added depth to the set and increased presentation and branding capabilities.

“KSAZ wanted something out of the box; the ability of their talent to move around the entire set and not be static,” said Kartik Dakshinamoorthy, scenic design director, Devlin Design Group. “The large video wall and touch screen were important components for them to be more engaging with their audience. The resulting design is sleek and high tech, providing KSAZ with limitless venues for presenting news stories.”