NBC App Re-Launches With iOS 7 Update

NBC is re-launching its app for iPhone, iPad, and iPod touch with a focus on full episode video content, it was announced Wednesday by Robert Hayes, EVP digital, NBC Entertainment.

The new app has been optimized to leverage Apple’s new iOS 7 operating system, enabling NBC to create a new interface and a more visually streamlined user experience. The new NBC app will be the foundation for NBC’s TV Everywhere offering, which is slated to launch in 2014, making quality on demand and live content available to verified cable/satellite/telco customers, both in and out of the home and on multiple platforms.

The new NBC App is available now for free from the App Store here.

“Our new NBC App seamlessly integrates the feel and technology of iOS 7 with exciting full episode content that our viewers will love,” said Hayes. “With this enhanced app, we also hope to bring more viewers to the network by giving them more ways to interact with their favorite shows.”

The app’s video content includes full episodes of new and returning shows, including America’s Got Talent, Parks and Recreation, Chicago Fire and Parenthood. Viewers will also be able to preview pilots of two new fall shows: Ironside and Welcome to the Family.

The new design features an animated interface to enhance content exploration. Some additional features of the new app include an intuitive network on-air schedule and social media tie-ins for Facebook and Twitter.