BROADCAST NETWORK RATINGS ROUNDUP: NOV. 14-20

‘NBC Nightly News’ Outdraws NBC Primetime

Brian Williams' evening newscast 9.1 million viewers over five days last week, clearly outdistancing rivals at ABC and CBS. The problem for NBC is that it also beats virtually everything the network shows in primetime.

NEW YORK (AP) — Some weeks NBC must wish it could start prime time a couple of hours earlier.

The network’s “Nightly News” broadcast with Brian Williams averaged 9.1 million viewers over five days last week, clearly outdistancing rivals at ABC and CBS. The problem for NBC is that it also beats virtually everything the network shows in primetime.

Take away Sunday night football and its preview shows and the most-watched NBC show last week was “Law & Order: SVU,” with 7.3 million viewers. “Harry’s Law” had 7.2 million, Nielsen said.

NBC has moved Williams to primetime once a week, with his newsmagazine “Rock Center” on Mondays. Viewership has yet to catch up with its content, with 3.9 million people watching Bob Costas interview disgraced Penn State assistant football coach Jerry Sandusky last week.

In primetime, CBS is the king — sometimes to starling levels. The network had 18 of the 20 most-watched scripted series on the air last week, Nielsen said.

CBS averaged 11.4 million viewers in primetime (7.1 rating, 11 share). ABC was second with 9.6 million (6.1, 10), NBC had 6.8 million (4.3, 7), Fox had 6.2 million (3.7, 6), the CW had 1.5 million (1.0, 2) and Ion Television had 980,000 (0.7, 1).

BRAND CONNECTIONS

Among the Spanish-language networks, Univision led with a 3.8 million viewer average (2.0, 3), Telemundo had 1.3 million (0.7, 1), TeleFutura had 500,000 (0.3, 0), Estrella had 230,000 and Azteca 220,000 (both 0.1, 0).

NBC’s “Nightly News” topped the evening newscasts with its 9.1 million viewer average (6.1, 11). ABC’s “World News” was second with 8 million (5.5, 10) and the “CBS Evening News” had 6.8 million viewers (4.5, 8).

A ratings point represents 1,147,000 households, or 1 percent of the nation’s estimated 114.7 million TV homes. The share is the percentage of in-use televisions tuned to a given show.

The Top 20

Primetime viewership numbers compiled by Nielsen for Nov. 14-20. Listings include the week’s ranking and viewership.

1. NFL Football: Philadelphia at N.Y. Giants, NBC, 20.31 million.

2. “NCIS,” CBS, 20 million.

3. “Dancing With the Stars,” ABC, 17.95 million.

4. “Sunday Night NFL Pre-Kick,” NBC, 15.21 million.

5. “NCIS: Los Angeles,” CBS, 15.15 million.

6. “Dancing With the Stars Results,” ABC, 15.1 million.

7. “The Big Bang Theory,” CBS, 15.06 million.

8. “Two and a Half Men,” CBS, 14.77 million.

9. “60 Minutes,” CBS, 14.47 million.

10. “Modern Family,” ABC, 12.91 million.

11. “Criminal Minds,” CBS, 12.72 million.

12. “Blue Bloods,” CBS, 12.41 million.

13. “20/20” (Monday), ABC, 12.4 million.

14. “The Mentalist,” CBS, 12.21 million.

15. “Mike & Molly,” CBS, 12.18 million.

16. “American Music Awards,” ABC, 12.07 million.

17. “2 Broke Girls,” CBS, 11.77 million.

18. “Hawaii Five-0,” CBS, 11.71 million.

19. “Person of Interest,” CBS, 11.65 million.

20. “Survivor: South Pacific,” CBS, 11.6 million.


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len Kubas says:

November 23, 2011 at 1:09 pm

The obvious solution is to spin off NBC prime time to ABC; they can make it work. Heck, even the folks at PBS can make NBC prime time work.