Numerous retitled show bounce back in the week ending Feb. 25, with some posting double-digit gains compared to the first week of the Pyeongchang games.
WEEKLY SYNDICATION RATINGS ROUNDUP
Olympics Take Lesser Toll On Syndies In Wk. 2
Most syndicated shows rebounded in the second week of Winter Olympics in the session ending Feb. 25, including many of the first-run strips that were again retitled as “Olympic Specials.”
For example, the top magazines were the renamed Special Olympic Editions of Entertainment Tonight and Inside Edition. Both spiked 4% from the prior frame and remained tied for first place at a 2.8 live-plus-same-day national Nielsen rating.
Meanwhile, the entertainment magazines got nice boosts from next-day coverage of the 90th Academy Awards on March 5. ET won the Oscars ratings crown in the genre with a 12% increase over its year-ago time period numbers to a 3.6 rating/6 share primary run weighted metered market average.
Also coming up big was Extra, which grew 13% over last year to a 1.8/4, and Inside Edition, which although not strictly an entertainment mag, still gained 10% to 3.2/6.
In addition, Live with Kelly and Ryan’s Live After-Oscar Show averaged a 3.0/10 on Monday, its highest rating of the season and improved 25% from its year-ago time period average.
Back in the weekly national ratings, the renamed Olympic edition of Dr. Phil climbed 7% to a 3.1 and widened its lead over the talkers.
BRAND CONNECTIONS
At a steady 2.3, second place was again awarded to Live Olympics, while the Ellen DeGeneres Olympics episodes recovered 16% to a 2.2 but remained in third.
The only other shows in the category’s top 10 moving up by double digits were Dr. Oz Olympics, which rose 22% to a 1.1 and Crime Watch Daily, which captured an 11% increase to a 1.0.
The top closely watched newcomers were mixed. The Daily Mail TV Olympic week slipped 9% in households to a 1.0 and declined 17% among women 25-54 to a 0.5. However, up and coming rookie Page Six TV remained solid against the Winter Games at a 0.7 in homes and tied Daily Mail in the key demo.
The strongest performer of the week was the Judge Judy Olympics strip, which overcame preemptions and bolted a hefty 14% to a syndication-best 7.3.
In addition, the Judge Judy Sheindlin creation Hot Bench Olympics shows also barreled ahead 14% to a 2.5 and became the third highest strip in daytime behind only Judy and Phil.
The week’s top-rated daytime talk shows in the women 25-54 demo were:
- Dr. Phil Olympics Special (1.3, +8% from the week before)
- Live with Kelly and Ryan Olympics Special (1.1, unchanged), tied with Ellen DeGeneres Olympics Special (1.1, +10%)
- Maury (0.9, unchanged)
- Wendy Williams (0.8, +14%)
- Steve Wilkos (0.7, unchanged)
In the household rating rankings that follow, % change is from the previous week; * indicates a new season-high rating; ** indicates a new season low; NC indicates no change from the previous week; NA mean not applicable.
TALK SHOWS
1. Dr. Phil Olympics (CTD) 3.1 +7%
2. Ellen DeGeneres Olympics (WBDTD) 2.2 +16%
2. Live with Kelly and Ryan Olympics (Disney-ABC) 2.3 NC
4. Maury (NBCU) 1.5 NC
5. Wendy Williams (Debmar-Mercury) 1.2 +9%
5. Jerry Springer (NBCU) 1.2 NC
7. Rachael Ray Olympics (CTD) 1.1 NC
7. Steve Wilkos (NBCU) 1.1 -8%
7. Dr. Oz Olympics (Sony) 1.1 +22%
10. Crime Watch Daily with Chris Hansen (WBDTD) 1.0 +11%
11. Steve Olympics (NBCU) 0.9 NC
12. The Real (WBDTD) 0.8 +14%
13. Harry (NBCU) 0.7 NC
13. The Doctors Olympics (CTD) 0.7 NC
FIRST-RUN ROOKIE SHOWS
1. Daily Mail TV Olympics (CTD) 1.0 -9%
2. Page Six TV (20th Television) 0.7 NC
3. Funny You Should Ask (Entertainment Studios) 0.5 NC
4. Pickler & Ben Olympics (Disney-ABC) 0.3 NC
COURT SHOWS
1. Judge Judy Olympics (CTD) 7.3 +14%
2. Hot Bench Olympics (CTD) 2.5 +14%
3. People’s Court (WBDTD) 1.8 +6%
4. Judge Mathis (WBDTD) 1.3 +8%
5. Divorce Court (Twentieth) 1.0 NC
6. Judge Faith (Trifecta) 0.7 +17%
GAME SHOWS
1. Family Feud (Debmar-Mercury/FMNA) 6.8 +5%
2. Wheel of Fortune Olympics (CTD) 5.8 +2%
2. Jeopardy Olympics (CTD) 6.1 +5%
4. Who Wants to Be a Millionaire Olympics (Disney-ABC) 1.6 NC
INTERNET VIDEO
1. Right This Minute O (Disney-ABC) 1.4 +8%
OFF-NET TRUE CRIME
1. Dateline M-F (NBCU) 1.3 +8%
MAGAZINE SHOWS
1. Entertainment Tonight O (CTD) 2.8 +4%
1. Inside Edition O (CTD) 2.8 +4%
3. TMZ (WBDTD) 1.4 +8%
4. Access O (NBCU) 1.1 -8%
5. Extra O (WBDTD) 0.7 NC
6. Celebrity Page (Trifecta) 0.2 NC
OFF-NET SITCOMS
1. Big Bang Theory (WBDTD) 4.9 +4%
2. Modern Family (Twentieth) 2.3 -4%
3. Last Man Standing (Twentieth) 1.9 +6%
4. The Goldbergs (Sony) 1.8 +6%
5. Two and a Half Men (WBDTD) 1.6 NC
6. Mike and Molly (WBDTD) 1.5 NC
7. Family Guy (Twentieth) 1.4 -7%
8. Two Broke Girls (WBDTD) 1.2 NC
9. Seinfeld (Sony) 1.1 +10%
9. The Cleveland Show (Twentieth) 1.1 NC
OFF-NET WEEKLY HOURS
1. Law & Order: SVU (NBCU) 3.6 +38%
1. Dateline Weekly (NBCU) 3.6 +38%
3. American Ninja Warrior (NBCU) 1.9 +90%
4. Blue Bloods (CTD) 1.8 +13%
5. Law & Order: Criminal Intent (NBCU) 1.5 -6%
6. CSI Miami (CTD) 1.4 +8%
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