Rentrak Signs Media Solutions Ad Agency

Ratings service Rentrak has signed a multi-year StationView Essentials contract with Media Solutions, a local advertising agency in Sacramento, Calif. The deal includes the Sacramento, San Francisco and Los Angeles markets.

Media Solutions will now be able to offer Rentrak’s local TV ratings currency, including its Polk Automotive and Simmons Segmentation, to its TV advertising clients.

“We are excited to offer our clients a far more reliable and relevant source of TV audience viewing activity,” said Carol Michael partner and founder of Media Solutions. “We are also very excited to use Rentrak’s automotive purchaser ratings as a way to more effectively understand the value of the programming environments that we place our auto ad inventory in.”