Tegna, Social Platform Kin Community Partner

Tegna today announced a strategic investment in Kin Community, a home-focused content brand targeted to young women.

Tegna says Kin Community has more than 170 million followers across social platforms and generates more than 600 million video views monthly. Its creator community includes lifestyle names like Rosanna Pansino (Nerdy Nummies), Hannah Hart (MyHarto), Jenn Im (Clothes Encounters), Lauren Riihimaki(LaurDIY) and Rachel and Byron Talbott.

Through this investment, Tegna and Kin will explore potential opportunities for content sharing across Tegna Media’s digital and linear television properties, sponsored content and cross-promotion.

“Our investment in Kin Community is an opportunity for Tegna to capitalize on the great content, social reach and deep knowledge that Kin brings to the table,” said Gracia Martore, Tegna president and CEO. “Kin Community reaches a younger audience through engaging, informative and shareable content that inspires. We will learn from them, as they will from us, while continuing to innovate across our businesses.”

“There are over 800 million young women around the world on a journey to define home for themselves,” said Kin Community Co-Founder-CEO Michael Wayne “Tegna is an ideal partner as we share in their purpose to empower people. Together, Tegna and Kin will inspire and inform a new generation across channels and platforms through an extraordinary content and creator community.”