TVB Names Michael Bollo VP, Marketing

Michael Bollo has been named vice president, marketing and business development at local broadcast television marketing association, TVB.

Bollo comes to TVB from Crystal Media Networks where he was VP of sales. He will be based out of TVB’s New York headquarters and report to Scott Roskowski, SVP, marketing and business development. “Mike has over 20 years of industry experience and has held many key positions successfully developing business. He will be a real asset to the local broadcast television industry and will further enhance TVB’s efforts to grow more advertising dollars for local television stations,” said Roskowski.

Prior to his tenure at Crystal Media, Bollo was VP of sales and marketing for V-me and VP of national sales-New York for Univision Communications.  He also served at several national representation firms including Cox Communications, Major Market Network and Telerep. At the beginning of his career he worked for media buying companies including Bates, Zenith and DDB.