WCAU Philadelphia Hires Social Media Editor

NBC O&O WCAU Philadelphia (DMA 4) has hired Lou Dubois as its social media editor and strategist. Dubois will oversee the use of social media tools by reporters, producers and editors to monitor news, report news, find leads and more. Further, he will consult on internal sales and marketing initiatives and how they can use social media.

“To say we believe strongly in social media is an understatement”, said Chris Blackman, WCAU VP of news. “It allows us to connect with our viewers like never before. NBC 10’s future is firmly intertwined with social media, and our intention is to seize every opportunity it presents — with Lou leading the way.”

In the newly created role, Dubois will integrate what he calls “the inherently social makeup of Philadelphians” that exists in local neighborhoods and on social networks into broadcast, Web and other station properties.

Dubois most recently was a New York-based senior editor and community manager at Social Media Today. Before that, he was a writer and editor with Sports Illustrated’s Custom Publishing group. His previous experience also includes senior writer at Miami-based SOBeFit Magazine and a contributing sports writer for the Philadelphia bureau of the Associated Press. He remains a contributing writer at writer at Inc. Magazine in New York.