T-Mobile Unveils Massive Owned Ad Inventory Expansion

MediaPost |

In its first NewFronts presentation, mobile carrier T-Mobile unveiled an expansion of its advertising solutions unit, boosting both digital and brick-and-mortar retail media, mobile app, and CTV inventory. The expansion includes T-Mobile owned-and-operated inventory across its in-store retail media network, as well as more than 20,000 screens via T-Mobile and Metro by T-Mobile retail locations nationwide. T-Mobile said the aggregate reach across its screens currently is 240 million-plus consumers across screens, which can be targeted and served ads vis its "Magenta" ad platform.

MONDAY OVERNIGHTS

‘All American’ Posts Season High In Audience, ‘SYTYCD’ Eyes Low

TVLine |

ABC's American Idol (4.6 million/0.5) hit a Monday high in viewers for the season, and was up in the demo. Fox's So You Think You Can Dance (760,000/0.1) slipped to a new audience low. CBS’s NCIS easily drew Monday’s largest audience (6.7M/0.4), while ABC’s American Idol led the night in the demo (4.6M/0.5) .

Fox Seeks At Least $7 Million For Commercials In 2025 Super Bowl

Variety |

Fox Corp’s 2025 broadcast of Super Bowl LIX is nearly a year away, slated to air Feb. 9 from New Orleans. During early talks with potential advertisers, however, the company is already making a bid to sell 30-second ads for at least $7 million each, according to three people familiar with the matter. The price could mark a slightly higher starting point in negotiations than that established by Paramount Global, which aired this year's Super Bowl in February to a record audience and initially sought between $6.5 million and $7 million for a half-minute ad berth.

BRAND CONNECTIONS

Paramount And Charter Agree To Extend Deal Talks To Avert Blackout

Variety |

The current carriage agreement between Paramount and Charter, the nation’s second largest cable operator behind Comcast, was set to expire at midnight ET Tuesday (April 30). The two companies have been in renewal discussions for months. The two sides reached a short extension on the deadline in order to prevent a blackout as active talks continue, a source confirmed.

Exclusives

KSLA’s Cold Case True Crime Docs Resonate With Shreveport Viewers

How AI Can Save Journalism

At NAB Show, An Anxious Hunt For Efficiencies

WLBT CSD’s Balancing Act For Commercial Production And Station Promotion

Killing Noncompetes Could Deliver A Body Blow To Broadcasters

WJZ’s First Hours Responding To Baltimore Bridge Collapse

How To (Actually) Change A TV Newsroom Culture

Viewers Say WAVE Documentary About Louisville Mass Murder Is ‘Thoughtful,’ ‘Compelling,’ ‘Real Journalism’

Sometimes, Local News Just Needs To Know Where To Stop

WEEK’s Victorian Themed Weather Promo Is Whimsical And Effective

QUARTERLY REPORT

Amazon Reports Strong 1Q Results Driven By Its Cloud-Computing Unit And Prime Video Ad Dollars

The Associated Press | – Add Comment

The Seattle-based e-commerce giant said it brought in $143.31 billion in revenue in the first three months of this year, a 13% jump compared to the same period last year. Net income came out to $10.43 billion, or 98 cents per share. That soundly beat Wall Street analysts' expectations for 84 cents a share, according to FactSet.

TVN’S MANAGING MEDIA BY MARY COLLINS

Noncompetes Are A Distraction From Media’s Real Issues

TVNewsCheck | – Add Comment

The FTC’s recent move to ban noncompete agreements and the media management uproar that ensued are a sideline from more pressing industry concerns, namely attracting and encouraging the next generation of problem solvers.

PROGRAMMING EVERYWHERE 2024

TVN Video: How Social Media Stars Grow Niches Into Audiences

TVNewsCheck | – Add Comment

Social content creators from TikTok, Instagram and YouTube share how they bypassed TV’s gatekeepers and found enormous, loyal audiences thanks to compelling content, a strong narrative voice and exceptional production values (achieved with a skeleton crew) in this video from TVNewsCheck’s Programming Everywhere conference. Click here to register as a TVN subscriber and get access to all videos from this exclusive event.

NewsNation Makes Two Executive Appointments

TVNewsCheck | – Add Comment

Michael Corn is named president of programming and specials while Cherie Grzech becomes president and managing editor of news and politics. The two sign multi-year contract extensions as the network plans to expand news programming to 24-hours per day later this spring.

Cox Media Group, Dish Ink New Multi-Year Agreement

TV Tech |

Cox Media Group and Dish have ended a dispute over retransmission fees that lasted nearly a year and a half with “a new multi-year agreement that will restore all CMG stations on Dish, effective immediately,” the two companies said in an extremely brief statement Monday.

Hunter Biden Declares War On Fox News With Threat Of ‘Imminent’ Lawsuit

Axios |

Hunter Biden is threatening to sue Fox News for defamation, exploitation of his image and publication of hacked photographs, according to a letter obtained by Axios that was sent to the news channel last week. It's the latest salvo in the president's son's more aggressive legal and press strategy over the past year amid criminal charges and tabloid coverage, and first big move after navigating the impeachment inquiry into his father.

Pittsburgh Pirates, Penguins Launch Streaming Service For Local Games

CNBC |

The regional sports network that airs Pittsburgh’s MLB and NHL teams is launching a direct-to-consumer streaming service, the latest to take the step as more fans cut the cord. SportsNet Pittsburgh on Monday unveiled SNP 360, which will cost fans in its local market $17.99 a month to watch Pirates and Penguins games outside of the pay TV bundle. Viewers with pay TV subscriptions will also have access to the app.

Meta To Pay High-Profile Creators To Post In Threads

MediaPost |

To further boost the impact of Threads, Meta is offering influencers and high-profile creators $5,000 to post on its decentralized X competitor app, according to a screenshot shared by social media expert Matt Navarra. In a breakdown provided by Meta, the tech giant clarifies that the Threads bonus “is an invite-only bonus program,” adding that “if you are invited, you will receive a pop-up notification and an invite that appears in your Professional Dashboard on the Instagram app.”

EARNINGS CALL

Paramount Global Sticks To The Script In Its Earnings Call

TVNewsCheck | – Add Comment

The company’s new office of the CEO thanked departing CEO Bob Bakish who left shortly before Monday’s call with analysts during which it took no questions. In the first quarter, the company’s total income increased 6% over the same quarter in 2023, to almost $7.7 billion, helped by Super Bowl advertising, which especially boosted the TV Media unit, which includes the company’s broadcast and cable network properties. Ad revenue was up 14%, thanks to a 23-percentage-point kick from CBS’s Super Bowl broadcast.

TVN’S MEDIA JOBS

New Jobs Posted To TVNewsCheck

TVNewsCheck/Market Share |

New jobs posted to TVNewsCheck’s Media Job Center include an opening for a digital platform specialist. Other existing job openings include ones for an account executive, executive producer, meteorologist, weekend anchor, sales manager, senior newscast producer, digital video producer and reporter.

TVN Webinar: Streaming Revenue Strategies For Local TV

TVNewsCheck | – Add Comment

Streaming sales leaders from Gray Television, E.W. Scripps, Hearst Television, Ticker and Megaphone TV will share the latest developments in technology and strategy for OTT and FAST channels. Learn more about this critically important revenue source for broadcasters in a TVNewsCheck Working Lunch Webinar on May 16. Register here.

More News

In Case You Missed It