From a studio space in Chelsea, Spotify hosted its first-ever NewFronts event on Wednesday. Discussing a steep rise in consumers' video consumption, Spotify's Head of Sales Ann Piper and Global Creative Director Kay Hsu highlighted new advertising opportunities in digital video on the platform. Spotify is focused on becoming a more “immersive” platform. It has already tackled “utility” and “curation” in previous years, according to the presentation with slides by Hsu.