Brent Magid To Speak At MFM CFO Summit

Brent Magid, president-CEO of Frank N. Magid Associates, will discuss the latest research on media usage trends at the 2017 Media Financial Management Association (MFM)  CFO Summit.

Scheduled for March 2-3, at the Hilton Ft. Lauderdale Beach Resort, MFM’s annual CFO Summit provides media industry finance executives a forum for an in-person exchange of ideas and discussions.

“With technological developments continuing to disrupt when, where, and how media is consumed, it’s vitally important for the media industry’s senior financial community to ensure their strategic planning remains in synch with consumer behavior,” said Mary M. Collins, president-CEO of MFM and its BCCA subsidiary, the media industry’s credit association. “We’ve asked Magid’s Brent Magid to help our CFO Summit attendees understand the latest trends in media usage and how these developments should shape their investments in audience measurement, content and media delivery.”

Prior to being named CEO, Magid served in several roles at the company, including president of its North American Television unit; SVP of mergers and acquisitions; and president of its London-based International practice.

After graduating from Princeton University and the University of Chicago Graduate School Of Business, he was an associate in the media and entertainment corporate finance group at Chase Manhattan Bank. MFM’s 2017 CFO Summit is being co-chaired by David Bestler, EVP-CFO for Hubbard Radio, and Brett Fennell, CFO-EVP of national ad platforms for Cox Media Group.

Previously announced presenters include Tom Joyce, managing director and capital markets strategist for Deutsche Bank Securities; Jason Rademacher, special counsel in the regulatory communications practice at Cooley LLP; and a presentation on industry economic trends by Morgan Stanley’s Wissam Kairouz, Harlan J. Wakoff and Constantine Darras.

Additional information about the CFO Summit and an online registration form may be found on MFM’s website.