Entravision: Rev Up, Gets $264M In Auction

On Thursday, Entravision Communications Corp. announced that it made $264 million in the FCC’s spectrum auction.

The news was included in its fourth quarter earnings report that included television segment revenue of $43.4 million, up 9% from $39.8 million in the same quarter a year ago.

The company said the television segment revenue increase was primarily attributable to a higher political advertising revenue, which was not material in 2015, partially offset by decreases in local and national advertising revenue. 

Digital segment revenue grew 6% from $6.3 million to $7 million and was primarily attributable to increases in national and local revenue.

Entravision has 54 primary television stations and is the largest affiliate group of both the Univision and UniMás television networks. Entravision also owns and operates 49 primarily Spanish-language radio stations, as well as the Entravision Audio Network and Entravision Solutions, a national spot and network sales and marketing organization representing Entravision’s owned and operated, as well as its affiliate partner, radio stations.

For the company as a whole, 4Q net revenue grew 7% to $70.2 million from $65.4 million a year ago. Fourth quarter operating expenses increased to $41.1 million, primarily attributable to expenses associated with generating increased advertising revenue and increases in salary expense, insurance expense and promotional expense. 

Commenting on the company’s earnings results, Walter F. Ulloa, chairman-CEO, said: “During the fourth quarter, we achieved revenue growth driven by increases in our television, radio and digital media segments. We also improved our free cash flow and net income over the fourth quarter of 2015.

“Additionally, we continued to grow our digital segment revenue and build our digital footprint through Pulpo Media, which provides us with an integrated platform to connect advertisers and marketers with Latino audiences.

“Looking ahead, we remain well positioned to build on our success in further attracting Latino audiences, expanding our advertiser base and monetizing our reach to the benefit of our shareholders.”

Read the company’s report here.