Facebook’s White Joins TVN C-Suite Webinar

Facebook’s Jason White, manager of U.S. news partnerships, will be interviewed by Michael Depp, TVNewsCheck’s special projects editor, as part of a TVNewsCheck webinar next month.

“Optimize, Monetize Your Company’s Facebook Strategy,” will take place on Tuesday, June 12, at 2 p.m. ET. There’s no longer any question that media companies need a strong presence on Facebook to engage its vast pool of users. Plenty of questions remain about how to monetize it, preserve an independent brand identity there and carry audiences over from its walled garden to media’s own platforms.

Joining White on the webinar will be a panel comprising Emily Barr, president-CEO of Graham Media, Pat LaPlatney, CEO of Raycom Media and Jim Moroney III, CEO of A.H. Belo and its signature newspaper, The Dallas Morning News.

The webinar will address media’s complex and evolving relationship with Facebook, particularly as the platform becomes a hub for live streaming and longer-form native video. Speakers will explore how traditional media are determining their criteria for giving over — rather than just linking — their original content and new monetization streams Facebook is developing.

Other issues will include newsrooms’ growing use of Facebook Live as a key breaking news and audience engagement platform, along with the potential pitfalls of dependency there. The webinar will also look at Facebook’s own video ambitions and the role media will play in enabling them.

The webinar fee is $299. Register for it here.