2017: The Year Digital Beat TV In Ad Spending
We’ve been headed here for a while. But this was the year it actually happened: Advertisers spent more on digital than traditional TV. To be specific: Digital ad spending reached $209 billion worldwide — 41% of the market — in 2017, while TV brought in $178 billion — 35% of the market. That’s according to Magna, the research arm of media buying firm IPG Mediabrands.
This article was originally posted on recode.net
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