WKOW Adding 11 A.M. News, Lifestyle Shows

Starting July 1, Quincy Media’s ABC affiliate WKOW Madison, Wis. (DMA 86), will air 27 News at 11 am, followed by Midday Madison from 11:15 to 11:30 a.m.

Midday Madison will have something for everyone, but will be specifically geared toward local women. The show will range from features on cooking tips, exercise segments, health and wellness, events and happenings in South Central Wisconsin.

Midday Madison will be hosted by Samantha Bowers. Bowers graduated from the University of Missouri with a degree in journalism and a minor in political science. In addition, she worked as an anchor and reporter at the school’s NBC affiliate KOMU Columbia, Mo. Prior to her time at KOMU, Bowers was the host of the College Emmy-nominated cooking show, Show Me Chefs.

“We’ve been wanting to launch a local lifestyle show for some time” said WKOW General Manager Tom Allen. “The time is right and we’re fortunate to have a great host for the show in Samantha Bowers.”