Adam Gotlieb Joins Matrix Solutions As CTO

Matrix, a global ad sales platform built for media, announces the addition of industry-veteran Adam Gotlieb to the Matrix Solutions team as the CTO. In this new role, Gotlieb will drive the company’s next generation product evolution by helping deliver to market the recently announced Matrix Sales Gateway, a portal that allows for the ingestion and dissemination of data from all providers in the ecosystem participating in the sales negotiation and execution process.

The company said Gotlieb’s 20-plus years in the media industry “coupled with his strategic vision for enhanced automation and converged systems make him an ideal fit for leading Matrix’s future development efforts.”

As a sell-side dedicated platform, built with TIP compliant API’s, Matrix Sales Gateway will serve as a portal that supports tech-enabled negotiations, fully automated workflows, and a streamlined bridge of communication between partners and their internal and external resources. Furthermore, the company said “it will result in reducing the need for multiple systems; amplifying efficiency, increasing profitability, and driving automation.”

Gotlieb most recently was the director of product management for Imagine Communications where he played a key role in helping expand, unify, and evolve nine different software products within the company’s global portfolio, including traffic, content rights management, and program scheduling.

Prior to that, he served in a handful of lead product management and training roles over the last two decades increasing user productivity and sales growth for Imagine.

He holds a BSBA from the University of Colorado and a BS from Illinois State University.